Category
Lifestyle
Assisted Choices
Trend cluster
Category
Stick-On
Obsession
Avant garde concepts incorporate stickers in unexpected places.
5.0
Trend score
Trend
What is the Stick-On Obsession trend?
Stick-On Obsession: Avant garde concepts that incorporate the use of stickers on international runways and fashion editorials are influencing mainstream concepts across industries, such as packaging and street style. This progression is largely informed by the movement towards the kidification of adults and overall obsession with youth culture. Additionally, such concepts can offer post-purchase personalization that transforms interaction with a product into a hobby-like pursuit.
Trend themes
Themes within the Stick-On Obsession trend
Three behaviours holding the trend together01
Sticker Obsession
The movement towards the kidification of adults and overall obsession with youth culture is influencing mainstream concepts across industries by incorporating the use of stickers.
02
Post-purchase Personalization
Customizable stickers offer post-purchase personalization that transforms interaction with a product into a hobby-like pursuit.
03
DIY Beauty
Interactive packaging concepts that allow customers to decorate their personal beauty products capitalizes on the trend of DIY tutorials on how to decorate products at home.
Industry implications
What the Stick-On Obsession trend means for industry
Where the trend changes the playbookFor
Fashion
Stickers are influencing mainstream fashion concepts by incorporating them on international runways and fashion editorials.
For
Beauty
Beauty brands are capitalizing on the sticker obsession trend and offering interactive packaging concepts that allow customers to personalize their beauty products.
For
Packaging
Stickers are being used in customizing product packaging to offer post-purchase personalization for customers.
Workshop question
How are you adapting to the modern mindset of instant gratification?
Trend signals
Trend signals for Stick-On Obsession
Trend score 5.0 out of 10, from popularity 73%, activity 70%, freshness 8%.
Popularity73%
Activity70%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Stick-On Obsession trend
4 featured examples from Feb 21 to Nov 12, 2015CategoryMarketing
Customizable Cosmetics Packaging
Glossier Skincare Products Come with a Set of Decorative Stickers
Opportunity for skincare brands to enhance their product packaging and offer customization options for a more personalized experience.
CategoryArt & Design
Customizable Lip Balm Pods
The eos Holiday 2015 Collection Comes with Decorative Appliques
The eos Holiday 2015 collection's customizable lip balm pods cater to the demand for personalized beauty products, tapping into the trend of consumers seeking unique experiences i…
CategoryFashion
Exotic Nail Stickers
NCLA's Exotics Range References Snakeskin and Feather Textures
Disruptive Innovation Opportunity: Integrate technology into the beauty industry to create interactive, customizable nail sticker experiences that allow customers to design their…
CategoryArt & Design
Emoji Purse Stamps
The Anya Hindmarch Stickers Add Emojis to Any Handbag, Phone or Wallet
The fashion accessories industry can explore disruptive innovation by embracing customizable products that cater to unique customer preferences and expressions.
