Category
Lifestyle
Festive Fusions
Trend cluster
Category
Assisted
Slumber
Making nap time easier, parents turn to tech devices that help induce sleep.
2.9
Trend score
Trend
What is the Assisted Slumber trend?
Assisted Slumber: Getting infants to sleep is no easy task, prompting parents to turn to devices that function as sleep aids. Offering infants a sense of calm and comfort through mats and wearables that track patterns and project LED lighting, these products speak to the heightened desire for infant development that is more streamlined in approach.
Trend themes
Themes within the Assisted Slumber trend
Three behaviours holding the trend together01
Wearable Baby Monitors
Parents are turning to wearable devices that can monitor a child's vital signs in real time, improving the accuracy of data and providing peace of mind.
02
Smartphone Integration
Companies are designing high-tech baby products that are smartphone-compatible, increasing the portability and ease-of-use of baby monitors and sleep aids.
03
Improved Sleep Technology
Products like soothing infant mats and sleep-inducing baby blankets use innovative technology to help promote healthy sleeping patterns in infants, providing parents with convenient and effective solutions to sleep difficulties.
Industry implications
What the Assisted Slumber trend means for industry
Where the trend changes the playbookFor
Baby Tech Industry
Business professionals in the baby tech industry have the opportunity to develop innovative devices and technologies that improve infant sleep patterns and make monitoring easier for parents.
For
Tech Integration Industry
Professionals in the tech integration industry have the chance to create products that use smartphone connectivity to provide parents with safe and accurate information about their child's vital signs and sleeping patterns.
For
Child Development Industry
Professionals working in child development have the chance to design sleep aids and monitoring devices that promote healthy sleep patterns in infants, while also providing parents with peace of mind.
Workshop question
How could your brand contribute to consumers' personal development?
Trend signals
Trend signals for Assisted Slumber
Trend score 2.9 out of 10, from popularity 37%, activity 43%, freshness 8%.
Popularity37%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Assisted Slumber trend
5 featured examples from Aug 11 to Nov 11, 2015CategoryTech
Smartphone Baby Monitors
The 'MINI Avent Baby Monitor' Lets You Listen In on Your Baby's Naps
The MINI Avent Baby Monitor is disrupting the traditional baby monitor industry by introducing a product that integrates with smartphones.
CategoryLife-Stages
Soothing Infant Mats
This Bedding Accessory is Comfortable and Aids in Sleep Monitoring
The baby products industry has an opportunity to create innovative, functional, and safe products that prioritize infant comfort and well-being.
CategoryTech
Wearable Baby Monitors
This Wearable Device Monitors an Infant's Temperature and Position
Incorporating wearable technology into healthcare systems for infant monitoring.
CategoryLife-Stages
Calming Baby Projectors
The Magical Firefly Soother and Projector Helps Babies Unwind Before Bed
Companies in the baby product industry can develop new products that offer innovative and customizable sleep solutions for babies.
CategoryLife-Stages
Sleep-Inducing Baby Blankets
The HALO SleepSack is a Wearable Blanket That Encourages Infant Sleep
Opportunity for baby product manufacturers to innovate and create sleep-inducing blankets for infants.
