Philanthropic Emoji

Charitable causes eliminate barriers to donation with easy emoji giving

Implications - In allowing consumers to use charity-related emojis, cause organizations can efficiently engage hard to reach demographics by offering an uncomplicated method of engagement that requires little time and effort. Given that barriers to donation may be assumed inaccessible, charitable causes eliminate many excuses in opening up emoji-activated giving and awareness channels. This progression also speaks to the effectiveness of gamification as an engagement tactic and the overall behavioral shift toward unobtrusive methods of communication.
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
59,440 Total Clicks
May 15 - Jul 16
Mild
Featured Examples
Charitable Giraffe Emojis - 'Gretta Grace' is Raising Awareness for Animal Extinction with Emojis
SCORE 7
Warm 989 Clicks Pub: Jul 25, 16
Charitable Giraffe Emojis
'Gretta Grace' is Raising Awareness for Animal Extinction with Emojis
‘Gretta Grace’ is an apparel business from the Greater Seattle Area that’s fighting animal extinction by increasing awareness towards which species are endangered and donating a... [More]
Animal-Saving Emojis - WWF's Twitter Campaign to Save Endangered Animals Begins with a Retweet
SCORE 4
Average 582 Clicks Pub: May 14, 15
Animal-Saving Emojis
WWF's Twitter Campaign to Save Endangered Animals Begins with a Retweet
As part of its ongoing efforts to save endangered animals, WWF is now running a Twitter campaign by the name of #EndangeredEmoji. In this campaign, WWF uses familiar animal emojis to get its... [More]
Refugee-Supporting Emojis - The 'Refugee Emojis' Helps Users Donate to a Good Cause
SCORE 3.4
Mild 472 Clicks Pub: Oct 22, 15
Refugee-Supporting Emojis
The 'Refugee Emojis' Helps Users Donate to a Good Cause
Mobile messaging developer ‘Snaps’ recently teamed up with ‘The FWA’ and ‘SuperHeroes’ to design the ‘Refugee Emojis.’ As the refugee crisis in Europe... [More]
Empowering Emoji Campaigns - The #LikeAGirl Campaign Demonstrates the New for More Diverse Emojis
SCORE 3.1
Mild 188 Clicks Pub: Mar 3, 16
Empowering Emoji Campaigns
The #LikeAGirl Campaign Demonstrates the New for More Diverse Emojis
The latest installment of Always’ #LikeAGirl campaign ponders the lack of diversity when it comes to female emojis. While there are emojis for nearly every situation, the majority of these... [More]
Arboreal Emoji Donations - Vi Agroforestry's Tree Planting Campaign Accepts Tree Emoji Donations
SCORE 1.7
Untested 112 Clicks Pub: Jul 22, 15
Arboreal Emoji Donations
Vi Agroforestry's Tree Planting Campaign Accepts Tree Emoji Donations
In order to make a tree planting campaign that people wanted to be a part of, Swedish charity Vi Agroforestry turned to emojis for marketing. As part of a project to plant trees in eastern Africa,... [More]
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