Throwback, kiddy adult products like adult coloring books have become increasingly popular lately, and with today's adults having grown up exposed to emoji culture, the two aspects have merged into a new company: Emoji Coloring Books. No fans of subtlety, the indie publisher authors just that: emoji coloring books full of famous emojis like 'Pile of Poo,' 'Face with a Look of Triumph,' 'Smiling Cat Face with Heart Eyes,' and others.
'Kittens, Hearts, and Poo' is Emoji Coloring Books' first publication. It includes 40 single-sided pages of line illustrations, promising consumers hours of silly mindfulness. Though appropriate for children, the emoji coloring book's primary audience is the burgeoning class of Millennial adults who are nostalgic for childhood amidst the pressures of adult responsibility.
As a method for relaxation and release, these emoji coloring books distance young adults from their digital devices while simultaneously keeping them symbolically connected.