In collaboration with GapKids and Ellen DeGeneres, the new ED line has released a sneak peek of the photo shoot. This playful video provides a black and white summary of the photo shoot that looked like quite the party.
All of the young girls in the photo shoot were laughing and joking with the quirky humored celebrity. Each girl was dressed in a funky outfit completely comprised of Gap apparel. The ED line named after DeGeneres is a social movement to empower young girls to be themselves.
With this motto, the video shows each girl displaying something about themselves. For example, one girl is skateboarding, one is playing the drums and another is showing off her robotic hand. The GapKids clothing line is set to hit shelves in the middle of August 2015.
What's Driving This Trend
- Empowering Kids
- Disruptive innovation opportunities include developing products and services that empower young girls to be themselves.
- Celebrity Collaborations
- Disruptive innovation opportunities include partnering with celebrities to create clothing lines that promote a positive message and self-esteem.
- Inclusive Fashion
- Disruptive innovation opportunities include creating fashion lines that cater to all types of children, including those with disabilities or unique talents.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunities include developing inclusive fashion lines that promote self-expression and self-esteem.
- Children's Entertainment
- Disruptive innovation opportunities include collaborating with celebrities to create empowering content for young girls.
- Toys and Accessories
- Disruptive innovation opportunities include designing toys and accessories that encourage and celebrate diverse interests and talents in children.
