In honor of World Emoji Day, Ford Italia ran a series of road safety ads that were made entirely out of emjoi characters. Emojis have quickly become an easy way of expressing our ideas and these new ads manage to use the characters in an innovative and thought-provoking way.
The ads were created by the Italian creative agency Blue Hive Italy. The agency produced the ads as a way of sending an important message about road safety. Upon first glance, the ads appear to be colorful images of a dog running, a man with a cane and a child on a scooter. Upon further inspection, it becomes clear that each image is made up of a series of strategically placed emjois. The road safety ads remind drivers to watch out for pedestrians with the clever tagline "Don’t emoji and drive."
What Makes This Trend Stand Out
- Emoji-inspired Advertising
- Disruptive innovation opportunity: Explore new and creative ways to incorporate emojis into advertising campaigns to capture attention and engage with consumers.
- Interactive Advertising
- Disruptive innovation opportunity: Create interactive ads that require viewers to take a closer look to fully understand the messaging, leading to increased engagement and brand awareness.
- Safety Messaging in Unexpected Formats
- Disruptive innovation opportunity: Think outside the box when it comes to delivering safety messages, using unconventional formats like emojis to grab attention and resonate with audiences.
Sectors Adopting This
- Advertising and Marketing
- Disruptive innovation opportunity: Embrace the use of emojis in advertising campaigns to attract and connect with younger and digitally-savvy consumers.
- Creative Agencies
- Disruptive innovation opportunity: Offer clients unique and innovative approaches to advertising, such as creating ads entirely out of emojis, to differentiate and stand out in the industry.
- Road Safety Organizations
- Disruptive innovation opportunity: Collaborate with creative agencies to develop unconventional road safety campaigns that utilize unexpected formats, like emoji-inspired ads, to effectively communicate important messages.
