Category
Lifestyle
Festive Fusions
Trend cluster
Category
Infant
Education
Parents turn to products that encourage intelligence to boost IQ at an early age.
4.2
Trend score
Trend
What is the Infant Education trend?
Infant Education: Recognizing the continuing decline of today's economical climate, parents are introducing educational devices earlier than ever to get their kids on the right track. Opting for wearable devices and kits that help improve IQs and stimulate creativity, parents are realizing the need for products that encourage longer term benefits as opposed to immediate results.
Trend themes
Themes within the Infant Education trend
Three behaviours holding the trend together01
Wearable Technology
The rise of wearable technology for infant intelligence tools continues to disrupt the education sector
02
Innovative Apps and Toys
Innovative apps and toys that leverage technology to introduce kids to educational concepts represent a huge opportunity for businesses
03
Sustainable Education
Toys and educational tools that emphasize sustainability and zero waste are on the rise in the education sector
Industry implications
What the Infant Education trend means for industry
Where the trend changes the playbookFor
Education Technology
The education technology industry is seeing a surge in demand for innovative IoT and AI-driven infant intelligence tools that can cater to a growing market of concerned parents
For
Toy Manufacturing
Toy manufacturing companies face an opportunity to leverage innovative materials and sustainable practices to create eco-friendly toys suited for early learning
For
Childcare Centers and Preschools
Childcare centers and preschools can use innovative infant intelligence tools to offer a competitive edge and stand out in the crowded education market
Workshop question
What role does your product play in helping consumers enrich themselves?
Trend signals
Trend signals for Infant Education
Trend score 4.2 out of 10, from popularity 65%, activity 53%, freshness 8%.
Popularity65%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Infant Education trend
4 featured examples from May 12 to Nov 10, 2015CategoryEco
Creativity-Inducing Kits
'Curiosity Boxes' Aim to Enhance Children's Imaginations & Curiosities
There is potential for the education industry to incorporate activity kits and other non-screen learning tools into their curriculum.
CategoryLife-Stages
App-Connected Educational Toys
This Interactive Toy is Designed to Introduce Kids to Technology
This innovation has disruptive potential within the educational toy industry by incorporating app-connectivity to enhance learning outcomes.
CategoryTech
Intelligence-Boosting Infant Wearables
This Device Tracks How Many Words a Child Hears Each Day
Wearable technology companies can diversify their product offerings to include infant-friendly wearables, like VersaMe, that track cognitive development.
CategoryTech
Stimulating Baby Phones
The VTech Touch and Swipe is a Smartphone For Babies and Toddlers
The early childhood education industry can leverage interactive baby devices to enhance learning experiences and engage young children in innovative ways.
