Ballpark Edible Gardens

AT&T Park, Home of the San Francisco Giants, is Producing Its Own Food

AT&T Park in San Francisco was already known for its sustainable food culture -- and now has introduced its own edible garden.

Last summer, AT&T Park introduced a new locally sourced gourmet food menu, in keeping with San Francisco's amazing foodie culture. Now, it's topped that move by planting an edible garden underneath the Giants' scoreboard right by the field. The garden produces fresh, homegrown avocados, berries, tomatoes and kale that the park's concession will use in its delectable gourmet fare.

The 4,320 square foot patch is made even more sustainable by its innovative gardening techniques. The edible garden's plants are grown in raised beds and watered by aeroponic towers, meaning that they use 95% less water than they would via traditional agricultural methods.

Sustainable Food Culture
Opportunity for businesses to incorporate locally sourced and homegrown ingredients into their gourmet offerings.
Urban Edible Gardens
Potential for businesses to create their own urban gardens and grow fresh produce for use in their products.
Innovative Gardening Techniques
Businesses can explore aeroponic towers and raised beds to grow crops more sustainably and efficiently.

Who This Affects Most

Food and Beverage
Restaurants and food companies can emphasize locally sourced and homegrown ingredients in their menus.
Agriculture
Opportunity for companies to develop and market innovative gardening techniques for urban farming.
Hospitality and Events
Hotels and event venues can establish their own edible gardens to enhance their sustainable and farm-to-table offerings.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 84%
Freshness 8%

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