NBC is offering a comedy subscription service with cord cutters in mind. Ditching cable for streaming content has forced many networks to embrace the freedom and creativity of such internet platforms. This comedy subscription service is a great example of how NBC is trying to appeal to younger generations.
Not only will the NBC comedy subscription service offer favorites such as SNL and The Tonight Show, it will feature original shows for its biggest stars like Jimmy Fallon, Seth Meyers and other affiliated actors. The Verge points out that this can change "the YouTube strategy for Jimmy Fallon's Tonight Show and other peacock shows." Yet it is this kind of competition that will end up benefiting consumers.