This Chilean World Cup ad, which advertises Chilean beer brand Cerveza Cristal's products, is made in such a way so as to horrify viewers.
The ad shows various star players of the Chilean World Cup team, including Arturo Vidal and Jorge Valdivia, taking on roles borrowed from famous horror films from the distant as well as the recent past.
Vidal appears in a scene reminiscent of the movie The Ring to scare some Japanese movie-watchers. Other players appear in spoofs from horror movies like The Shining and The Sixth Sense, to spook players and supporters from Cameroon and England.
Cerveza Cristal also made shorter ads meant to target each of the country's opponents in the World Cup group stages, namely Spain, Holland and Australia. The campaign aims to associate the company's beer with a successful Chilean World Cup campaign.
What's Driving This Trend
- Horror-inspired World Cup Ads
- Creating ads inspired by horror movies to capture viewers' attention and engage them in a unique way during the World Cup.
- Promotional Campaigns Based on Opponents
- Developing tailored ads for each opponent in sports events to enhance brand association with successful performance.
- Sport-themed Brand Collaborations
- Exploring partnerships between sports teams and brands to create innovative and entertaining marketing campaigns.
Who This Affects Most
- Advertising
- Using horror themes in advertising campaigns to create memorable and impactful messages.
- Beverage
- Leveraging sporting events like the World Cup to promote beer brands and increase sales.
- Entertainment
- Incorporating movie and sports collaborations for entertaining and engaging content that captivates viewers.
