Category
Lifestyle
Assisted Choices
Trend cluster
Category
Spherical
Superfood
The granola bar is reimagined with premium ingredients and a new form.
4.3
Trend score
Trend
What is the Spherical Superfood trend?
Spherical Superfood: Faced with the need for a nutritious and convenient all-natural snack, many consumers are turning to portable, bake-free bites that are infused with high-powered superfoods and unrefined grains. Wholesome, cost-efficient and easily adapted to differing tastes or dietary restrictions, this modern interpretation of the granola bar can be seen as a convergence of the wellness movement and DIY culture.
Trend themes
Themes within the Spherical Superfood trend
Three behaviours holding the trend together01
DIY Snacks
Creating healthy snacks from scratch has become a popular trend among consumers looking for all-natural, nutritious options.
02
Superfoods
The use of nutrient-dense superfoods in snacks and meals has become increasingly popular as consumers prioritize health and wellness.
03
Convenience Foods
Consumers are seeking out healthy snack options that are easy to grab on-the-go and require no preparation.
Industry implications
What the Spherical Superfood trend means for industry
Where the trend changes the playbookFor
Food & Beverage Manufacturing
Innovative ingredients and packaging designs can present opportunities for manufacturers to capitalize on the demand for healthy, convenient snacks.
For
Fitness & Wellness
Fitness and wellness professionals can take advantage of the trend towards healthy snacking by offering products or services that align with the values of health-conscious consumers.
For
Technology & E-commerce
Online retailers and developers of food-related technology can create platforms or apps that connect consumers with healthy snack options that align with their dietary restrictions, preferences, or meal plans.
Workshop question
What slight changes can you make to the product, packaging, or marketing of your brand in order to accommodate the busy schedule of the modern consumer?
Trend signals
Trend signals for Spherical Superfood
Trend score 4.3 out of 10, from popularity 68%, activity 53%, freshness 8%.
Popularity68%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Spherical Superfood trend
5 featured examples from Sep 4, 2015 to May 31, 2016CategoryLifestyle
Cheesecake Energy Balls
The Strawberry Energy Bites Recipe is Healthy But with Dessert Inspiration
The food industry can explore disruptive innovation opportunities by creating healthy dessert alternatives that still provide the satisfaction of indulging in a sweet treat.
CategoryLifestyle
No-Bake Protein Balls
These Homemade Sweet Treats are Filled with Energy and Fuel
As protein balls gain popularity, companies in the health food industry are poised to capitalize on the trend by offering a variety of convenient protein snacks with a focus on qu…
CategoryLifestyle
Superfood Energy Ball Menus
Toronto's Kupfert & Kim Serves Up Three Types of Raw Energy Balls
Opportunity for restaurants to incorporate raw energy balls and indulgent health foods into their menus to cater to health-conscious consumers.
CategoryLifestyle
Superfood Energy Bites
These Chocolate Quinoa Rolls are a Healthy Snack Alternative to Cookies
Disruptive innovation opportunity: Develop new superfood-based products to meet the rising demand for healthy and nutritious snacks.
CategoryLifestyle
No-Bake Pumpkin Bites
These Energizing Snack Balls are Perfect for the Autumn Season
Opportunity for entrepreneurs in the food and beverage industry to create and sell pre-packaged healthy snack options.
