The Apple Your Verse campaign is introducing two new TV segments to the advertising project. Launched in an attempt to showcase varying uses for the iPad, the videos focus on the musical side of the device as well as its potential to accompany travelers on new journeys.
Both composer Essa-Pekka Salonen and travel writer Cherie King are featured in the Your Verse films. In the productions, the two demonstrate how the tablets further their own creative talents while also enabling them to fulfill their professional tasks.
In brief, these interactive TV spots demonstrate just how the iPad can be used for an assortment of online activities aside from e-mailing, browsing and photography. There is evidently much more that the tablets can accomplish.