EasyFood packaging by Adrienn Nagy is a fun branding concept for a fictitious line of mid-range food products that's all about simplicity and ease, which comes through on its simplistic and easy-to-read packaging.
To identify each of the food items, EasyFood adopts a system of differently colored shapes, which become patterns that take over the surfaces of cans, cartons and bags to represent different items like elongated green string beans, triangular yellow tortilla chips and rounded red apple chips.
Although the packaging is quite minimal and abstract, in addition to some helpful text, the colored shapes on each container work quite well to suggest what's inside. The results are fun, bright and as Nagy describes, it's a "real graphic disco."
Simple Shape Snack Branding
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