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Socialized Retail

Social media informs retail spaces of the future

Implications - The collective power of social media has had an incredible influence on retail in the digital age. Moving forward, retailers will take this social energy and apply it to physical brick-and-mortar stores, encouraging forms of peer-to-peer engagement and allowing online communities to meet and thrive in physical contexts. The phenomenon of socialized retail suggests that shopping will soon be an activity that's experienced communally.
Workshop Question - If your brand were to integrate social media into the brick-and-mortar space, how would you do so?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
298,747 Total Clicks
Date Range:
Mar 15 — Aug 17
Trending:
Hot
Consumer Insight Topics:

Featured Examples

In-Store Selfie Contests
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
While people might be participating in the Joe Fresh selfie contest simply for the chance at winning a $1000 shopping spree, they will essentially be helping to promote the brand in a big way via... MORE
Sprawling Accessories Stores
Sprawling Accessories Stores
Ardene is Set to Open a Series of Large-Format Stores in Canada
The Canadian fast fashion retailer Ardene recently announced that it will begin opening a series of large-format stores across the country. In an age when brick-and-mortar retail is rapidly changing,... MORE
VR Retail Waterslides
VR Retail Waterslides
Topshop is Inviting Consumers to Take a Ride on Its Virtual 'Splash' Slide
To celebrate the arrival of the summer season, Topshop set up a VR retail adventure for consumers. Those who put on a virtual reality Oculus Rift headset have the chance to take a ride on ‘... MORE
In-Store Mood Board Ads
In-Store Mood Board Ads
This JC Penney Campaign Involved the Use of Life-Size Pinterest Boards
Just ahead of Mother’s Day, JC Penny launched a clever in-store campaign that involved the use of life-size Pinterest boards. While Pinterest attracts users of all ages, it is particularly... MORE
Social Media Vending Machines
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
In an attempt to reach youthful demographics, IHeartRadio’s social media vending machine offers free merchandise in exchange for visitors’ Instagram posts. The pop-up kiosk toured... MORE
In-Store Instagram Displays
In-Store Instagram Displays
The New Macy's Location Features Millennial-Focused Tech Displays
The newest Macy’s retail space is a millennial-focused fashion boutique that features massive displays of real-time Instagram feeds. These elements show consumers what other shoppers are buying.... MORE

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Urban Apparel Megastores
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Citadium's New Champs Elysées Megastore Will Cater to Millennials
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London's 'Drink, Shop & Do' Functions as a Bar, Cafe and Craft Studio
Reclaimed 90s-Inspired Clothing
Reclaimed 90s-Inspired Clothing
Topshop Has Released its New Eco-Friendly 'Reclaim' Collection
Wholesome Beauty Retailers
Wholesome Beauty Retailers
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South Korean Beauty Flagships
South Korean Beauty Flagships
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Understated Sportswear Editorials
The Ones 2 Watch 'All That' Story Boasts Effortlessly Cool Style
Shoppable Ready-to-Wear Runways
Shoppable Ready-to-Wear Runways
The Tom Ford Fall/Winter Collection Can Now Be Purchased Online
play_circle_filled Shoppable Runway Shows
Shoppable Runway Shows
Topshop Unique is Experimenting with a New 'Runway-to-Retail' Format
Contactless Payment Accessories
Contactless Payment Accessories
These Topshop x bPay Items Make Next-Gen Payment Tech Accessible
Celebrity Sibling Swimwear
Celebrity Sibling Swimwear
Kendall and Kylie Jenner Teamed Up with Topshop for a Swimwear Line
play_circle_filled Sun Protection Slides
Sun Protection Slides
Nivea's 'Sunslide' Encourages Beach Sun Protection in a Fun Way
Korean Beauty Brand Flagships
Korean Beauty Brand Flagships
The Sulwhasoo Flagship Store Features an In-House Spa
Smart-Fashion Startup Programs
Smart-Fashion Startup Programs
Topshop Top Pitch Offers Mentorship & Development to Entrepreneurs
play_circle_filled Millennial-Targeted Popcorn Ads
Millennial-Targeted Popcorn Ads
This Smartfood Campaign is the First Major Effort from the Brand
Social Media Pop-Ups
Social Media Pop-Ups
This New Store Celebrates Influential Bloggers and Artists
Social Treasure Hunts
Social Treasure Hunts
Ted Baker's Online Treasure Hunt Has Users Virtually Explore Instagram
Social Media Makeup Shops
Social Media Makeup Shops
This Concept Store Sells the Most Popular Make-Up on the Internet
Journeying Bag Campaigns
Journeying Bag Campaigns
'The Travelling Bags' Helps Students in Need with Back to School Shopping
Curvy Blogger Collections
Curvy Blogger Collections
This New Plus-Size Line is Inspired by Fashion Bloggers
Twitter-Powered Shopping Cranes
Twitter-Powered Shopping Cranes
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This Online Clothing Retailer is Using Snapchat to Sell Its Products
Virtual Flower Shops
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This Online Retailer is Changing the Way Consumers Buy Flowers
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J.C. Penney's JCPLookbook Campaign Celebrates Self Expression
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Oversized Shopping Centers
The Oasis Mall Will Contain 500 Shops & 17 Movie Theaters
play_circle_filled Motherly Texting Ads
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Samsung's Funny Mother's Day Ad Looks at 'Texts From Mom'
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American Green Has Built the First Consumer-Operated Marijuana Atm
All-Natural Cosmetics ATMs
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These 3FLOZ Vending Machines Sell Travel-Sized Beauty in Airports
Travel Souvenir ATMs
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Souvenear is a Craft-Dispensing Vending Machine at Kansas City Airport
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The Bartendr Gestations Publicity Stunt Turns Heads Through Racy Ads
play_circle_filled Ethical Vending Machines
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Fashion Revolution's Experiment Tests the Allure of Cheap Fashion
play_circle_filled Eco Vending Machines
Eco Vending Machines
Volkswagen's Think Blue Vending Machine Accepts Old Batteries As Payment
Pop Culture Selfie Apps
Pop Culture Selfie Apps
Show Your Disney Side Turns Fans into Their Favorite Characters
Selfie Photography Studios
Selfie Photography Studios
This Fun Photo Studio Improves Your Posing and Shooting Skills
play_circle_filled Romantic Senior Selfies
Romantic Senior Selfies
Milka's Selfie Campaign Introduces the Photography Phenomenon to Elders
VR Vending Machines
VR Vending Machines
The Acure Drink Dispenser Mimics a Store Shelf to Provide Product Info
play_circle_filled Comical Parenting Ads
Comical Parenting Ads
Similac's Commercial Reveals the Realities of Competitive Parenting
Automated Holiday Selfies
Automated Holiday Selfies
The Selfit App Allows Users to Animate and Enhance Their Selfies
Edible Selfie Treats
Edible Selfie Treats
Firebox's Marshmallow Printing Service Puts Your Face on a Sweet Sheet
Tampon Vending Machines
Tampon Vending Machines
O.B. is Appealing to Potential New Customers Candidly
Pastry Vending Machines
Pastry Vending Machines
This Cool Vending Machine in Japan Dispenses Fresh Crepes
Selfie-Friendly Fitting Rooms
Selfie-Friendly Fitting Rooms
Karl Lagerfeld's Designer Retail Store has Built-In Selfie Stations
Bohemian Selfie Campaigns
Bohemian Selfie Campaigns
The FP Selfie Edition Features Real-Life Customers
Selfie-Friendly Tees
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Designed by Timur Kim, This T-Shirt Design Helps Users Take Better Selfies
Artistic Mother-Daughter Ads
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Hopi Hari's Ads Make Use of Angela Hendricks' Mother-Daughter Art
Celebrity Self-Portrait Books
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The Kim Kardashian Selfie Book Boasts 352 Pages of Her Face
Bathroom Breastfeeding Ads
Bathroom Breastfeeding Ads
A Mock Breastfeeding Ad Campaign Aims to Reduce Societal Stigma
Mother-Child Fashion Ads
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Dancing Mom Snack Commercials
Dancing Mom Snack Commercials
Big Lots is Featuring Hilarious Grocery Store Commercials with Moms