Category
Business
Category Mashups
6.0
Trend score
Trend
What is the Socialized Retail trend?
Socialized Retail: The collective power of social media has had an incredible influence on retail in the digital age. Moving forward, retailers will take this social energy and apply it to physical brick-and-mortar stores, encouraging forms of peer-to-peer engagement and allowing online communities to meet and thrive in physical contexts. The phenomenon of socialized retail suggests that shopping will soon be an activity that's experienced communally.
Trend themes
Themes within the Socialized Retail trend
Three behaviours holding the trend together01
Socialized Retail
The trend towards socialized retail suggests that shopping will soon be an activity that's experienced communally.
02
In-Store Interactive Technology
The use of real-time social feeds and interactive technology is a trend that builds stronger relationships with consumers who are highly motivated by social media.
03
Large-Format Stores
The trend towards large-format stores is meant to offer a new kind of shopping experience and encourages the consumer to interact with the merchandise.
Industry implications
What the Socialized Retail trend means for industry
Where the trend changes the playbookFor
Retail
The socialized retail trend will have the biggest impact on the retail industry as they work to draw consumers to brick-and-mortar stores.
For
Marketing
Incorporating real-time social feeds and interactive technology into retail stores is a marketing trend that can deliver authentic brand interactions and increase brand following.
For
Fashion
The trend towards large-format stores features new product zones and LED ads that are especially relevant to the fashion industry, which pivots around the trends and styles of the moment.
Workshop question
If your brand were to integrate social media into the brick-and-mortar space, how would you do so?
Trend signals
Trend signals for Socialized Retail
Trend score 6.0 out of 10, from popularity 91%, activity 80%, freshness 8%.
Popularity91%
Activity80%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Socialized Retail trend
6 featured examples from Mar 17, 2015 to Aug 25, 2017CategoryFashion
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
Fashion retailers can leverage in-store selfie contests as a way to promote their brand, gain followers, and increase engagement.
CategoryBusiness
Sprawling Accessories Stores
Ardene is Set to Open a Series of Large-Format Stores in Canada
Fast fashion brands can capitalize on the trend of opening large-format stores to showcase a wide range of products and attract a younger consumer base.
CategoryBusiness
VR Retail Waterslides
Topshop is Inviting Consumers to Take a Ride on Its Virtual 'Splash' Slide
Fashion retailers can use customized VR experiences and sensory marketing to create a unique shopping experience for customers.
CategoryMarketing
In-Store Mood Board Ads
This JC Penney Campaign Involved the Use of Life-Size Pinterest Boards
Retailers can take advantage of social media platforms and in-store technology to drive foot traffic and enhance the shopping experience for customers.
CategoryBusiness
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
The entertainment and radio industry can leverage social media vending machines to engage with their target audience, increase brand visibility, and drive online interactions.
CategoryBusiness
In-Store Instagram Displays
The New Macy's Location Features Millennial-Focused Tech Displays
Retailers can incorporate real-time social media feeds and interactive technology to create immersive customer experiences and build stronger customer relationships.
