Socialized Retail

Social media informs retail spaces of the future

Implications - The collective power of social media has had an incredible influence on retail in the digital age. Moving forward, retailers will take this social energy and apply it to physical brick-and-mortar stores, encouraging forms of peer-to-peer engagement and allowing online communities to meet and thrive in physical contexts. The phenomenon of socialized retail suggests that shopping will soon be an activity that's experienced communally.
SCORE 8.5
Popularity
Activity
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240,956 Total Clicks
Mar 15 - Aug 17
This Quarter and Hot
BusinessRetailSocial Media
Featured Examples
In-Store Selfie Contests - Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
SCORE 7.1
Warm 11,770 Clicks Pub: Mar 17, 15
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
While people might be participating in the Joe Fresh selfie contest simply for the chance at winning a $1000 shopping spree, they will essentially be helping to promote the brand in a big way via... [More]
Sprawling Accessories Stores - Ardene is Set to Open a Series of Large-Format Stores in Canada
SCORE 8.6
This Quarter and V. Hot 2,636 Clicks Pub: Aug 25, 17
Sprawling Accessories Stores
Ardene is Set to Open a Series of Large-Format Stores in Canada
The Canadian fast fashion retailer Ardene recently announced that it will begin opening a series of large-format stores across the country. In an age when brick-and-mortar retail is rapidly changing,... [More]
VR Retail Waterslides - Topshop is Inviting Consumers to Take a Ride on Its Virtual 'Splash' Slide
SCORE 8.1
This Year and Hot 1,048 Clicks Pub: May 25, 17
VR Retail Waterslides
Topshop is Inviting Consumers to Take a Ride on Its Virtual 'Splash' Slide
To celebrate the arrival of the summer season, Topshop set up a VR retail adventure for consumers. Those who put on a virtual reality Oculus Rift headset have the chance to take a ride on ‘... [More]
In-Store Mood Board Ads - This JC Penney Campaign Involved the Use of Life-Size Pinterest Boards
SCORE 7
Warm 2,333 Clicks Pub: Jul 12, 16
In-Store Mood Board Ads
This JC Penney Campaign Involved the Use of Life-Size Pinterest Boards
Just ahead of Mother’s Day, JC Penny launched a clever in-store campaign that involved the use of life-size Pinterest boards. While Pinterest attracts users of all ages, it is particularly... [More]
Social Media Vending Machines - IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
SCORE 6.4
Warm 17,351 Clicks Pub: May 8, 15
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
In an attempt to reach youthful demographics, IHeartRadio’s social media vending machine offers free merchandise in exchange for visitors’ Instagram posts. The pop-up kiosk toured... [More]
In-Store Instagram Displays - The New Macy's Location Features Millennial-Focused Tech Displays
SCORE 6
Warm 2,318 Clicks Pub: Sep 22, 15
In-Store Instagram Displays
The New Macy's Location Features Millennial-Focused Tech Displays
The newest Macy’s retail space is a millennial-focused fashion boutique that features massive displays of real-time Instagram feeds. These elements show consumers what other shoppers are buying.... [More]
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