Chilled Authenticity

Cold coffee products take on retro aesthetics for caffeine connoisseurs

Implications - Coffee brands are addressing a growing preference for emerging cold brew blends with a noticeably retro aesthetic. This form of packaging and design suits a consumer interest in authenticity. Referencing decades prior satisfies this desire, especially when paired with in-demand themes such as transparency and wellness.
SCORE 4.6
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112,444 Total Clicks
Apr 15 - Aug 16
This Year and Average
Featured Examples
Retro Cold Brew Bottles - This Cold Brew Packaging Design is Rustic and Down-to-Earth
SCORE 4.7
Average 4,445 Clicks Pub: Apr 23, 15
Retro Cold Brew Bottles
This Cold Brew Packaging Design is Rustic and Down-to-Earth
In designing its cold brew packaging, the design team at PT’s Coffee Roasting Co aimed to infuse the process with the individuality and passion that makes the brand’s coffee special.... [More]
Hand-Painted Coffee Jars - These Limited Edition Coffee Mason Jars Celebrate Starbucks' Cold Brew
SCORE 4.3
Average 1,113 Clicks Pub: Jul 13, 15
Hand-Painted Coffee Jars
These Limited Edition Coffee Mason Jars Celebrate Starbucks' Cold Brew
Starbucks collaborated with artist Steven Harrington to design and hand-craft its new collection of coffee mason jars. Steven Harrington created the exclusive 60-piece collection that comes in a... [More]
Cold Brew Cafe Branding - Cold Drip Coffee is the Product of a Quaint Cafe in Buenos Aires
SCORE 4.4
Average 1,050 Clicks Pub: Feb 27, 16
Cold Brew Cafe Branding
Cold Drip Coffee is the Product of a Quaint Cafe in Buenos Aires
This Cold Drip Coffee bottled product is a new venture of All Saints Cafe, a quaint specialty cafe located in Buenos Aires, Argentina. The Cold Drip Coffee bottle was designed for All Saints Cafe by... [More]
Cartoned Cold Brews - The Uncommon Coffee Roasters Premixed Coffee is Served in Retro Milk Cartons
SCORE 4.1
This Year and Average 325 Clicks Pub: Aug 26, 16
Cartoned Cold Brews
The Uncommon Coffee Roasters Premixed Coffee is Served in Retro Milk Cartons
The Uncommon Coffee Roasters offer consumers a conveniently portable and lightweight way to enjoy a premixed coffee drink that is chilled and steeped slowly. This is thanks to the retro packaging... [More]
Comedian-Themed Coffees - This Promotional Drink Features a Portrait of Stephen Colbert
SCORE 2.3
Untested 483 Clicks Pub: Sep 3, 15
Comedian-Themed Coffees
This Promotional Drink Features a Portrait of Stephen Colbert
Stumptown Coffee recently teamed up with comedian Stephen Colbert to produce a cheeky promotional drink. While many celebrities have turned to endorsements as a means of promoting their work, this... [More]
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