Cold coffee products take on retro aesthetics for caffeine connoisseurs
Implications - Coffee brands are addressing a growing preference for emerging cold brew blends with a noticeably retro aesthetic. This form of packaging and design suits a consumer interest in authenticity. Referencing decades prior satisfies this desire, especially when paired with in-demand themes such as transparency and wellness.
Workshop Question - How could your brand integrate elements of nostalgia to better convey a sense of authenticity?