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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,375 more

Chilled Authenticity

Cold coffee products take on retro aesthetics for caffeine connoisseurs

Implications - Coffee brands are addressing a growing preference for emerging cold brew blends with a noticeably retro aesthetic. This form of packaging and design suits a consumer interest in authenticity. Referencing decades prior satisfies this desire, especially when paired with in-demand themes such as transparency and wellness.
Workshop Question - How could your brand integrate elements of nostalgia to better convey a sense of authenticity?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
144,924 Total Clicks
Date Range:
Apr 15 — Jun 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Retro Cold Brew Bottles
Retro Cold Brew Bottles
This Cold Brew Packaging Design is Rustic and Down-to-Earth
In designing its cold brew packaging, the design team at PT’s Coffee Roasting Co aimed to infuse the process with the individuality and passion that makes the brand’s coffee special.... MORE
Hand-Painted Coffee Jars
Hand-Painted Coffee Jars
These Limited Edition Coffee Mason Jars Celebrate Starbucks' Cold Brew
Starbucks collaborated with artist Steven Harrington to design and hand-craft its new collection of coffee mason jars. Steven Harrington created the exclusive 60-piece collection that comes in a... MORE
Cold Brew Cafe Branding
Cold Brew Cafe Branding
Cold Drip Coffee is the Product of a Quaint Cafe in Buenos Aires
This Cold Drip Coffee bottled product is a new venture of All Saints Cafe, a quaint specialty cafe located in Buenos Aires, Argentina. The Cold Drip Coffee bottle was designed for All Saints Cafe by... MORE
Alcohol Flask Coffee Packaging
Alcohol Flask Coffee Packaging
The Grounds Cold Brew Coffee Packaging is Classically Premium
The premium nature of the The Grounds Cold Brew Coffee comes through with the brand’s packaging design as it draws a correlation to the aesthetic of a premium alcohol bottle in order to drive... MORE
Cartoned Cold Brews
Cartoned Cold Brews
The Uncommon Coffee Roasters Premixed Coffee is Served in Retro Milk Cartons
The Uncommon Coffee Roasters offer consumers a conveniently portable and lightweight way to enjoy a premixed coffee drink that is chilled and steeped slowly. This is thanks to the retro packaging... MORE
Comedian-Themed Coffees
Comedian-Themed Coffees
This Promotional Drink Features a Portrait of Stephen Colbert
Stumptown Coffee recently teamed up with comedian Stephen Colbert to produce a cheeky promotional drink. While many celebrities have turned to endorsements as a means of promoting their work, this... MORE

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Stumpton Cold Brew Coffee is Perfect for On-the-Go Enjoyment
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This Vegan Breakfast Recipe Incorporates Coconut Milk and Hemp Powder
Minature Mason Jar Dioramas
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CB2's Gnome Terrarium is Adorably Quirky in its Design
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These Seven Layer S'mores Makes a Delicious Holiday Gift
Restorative Carrot Lemonades
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This Recipe Offers a Fun Way to Get Your Daily Nutrition Intake
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