Category
Lifestyle
Festive Fusions
Trend cluster
Category
Chilled
Authenticity
Cold coffee products take on retro aesthetics for caffeine connoisseurs.
2.9
Trend score
Trend
What is the Chilled Authenticity trend?
Chilled Authenticity: Coffee brands are addressing a growing preference for emerging cold brew blends with a noticeably retro aesthetic. This form of packaging and design suits a consumer interest in authenticity. Referencing decades prior satisfies this desire, especially when paired with in-demand themes such as transparency and wellness.
Trend themes
Themes within the Chilled Authenticity trend
Three behaviours holding the trend together01
Retro Aesthetic Packaging
Brands are bringing back retro packaging designs for cold coffee products to address a growing preference for emerging cold brew blends, tapping into consumer interest in authenticity.
02
Celebrity Collaborations
Cold brew coffee products are tapping into celebrity partnerships to create clever marketing promotions that offer an entertaining and engaging twist on brand and product awareness.
03
Premium Packaging Design
Cold brew coffee products are packaging their products in premium, high-end designs to create a brand differentiation and drive home the concentrated nature of the product.
Industry implications
What the Chilled Authenticity trend means for industry
Where the trend changes the playbookFor
Beverage Manufacturing
Companies can explore retro packaging designs and premium branding opportunities to promote cold coffee products and leverage authenticity to differentiate their brand.
For
Entertainment Industry
Celebrity collaborations in the form of clever marketing promotions that offer an entertaining and engaging twist on brand and product awareness can be explored to bring novelty and differentiate products.
For
Graphic Design
Companies can employ custom designs to stand out from competition, building unique packaging designs that play on classic designs or premium aesthetics to drive home the concentrated nature of the product.
Workshop question
How could your brand integrate elements of nostalgia to better convey a sense of authenticity?
Trend signals
Trend signals for Chilled Authenticity
Trend score 2.9 out of 10, from popularity 39%, activity 40%, freshness 8%.
Popularity39%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Chilled Authenticity trend
6 featured examples from Apr 23, 2015 to Jun 17, 2017CategoryLifestyle
Retro Cold Brew Bottles
This Cold Brew Packaging Design is Rustic and Down-to-Earth
Opportunity for beverage companies to create unique packaging designs that enhance their brand and engage customers.
CategoryLifestyle
Hand-Painted Coffee Jars
These Limited Edition Coffee Mason Jars Celebrate Starbucks' Cold Brew
The art and design industry can explore collaborations with brands to create limited edition products that showcase artists' unique styles.
CategoryMarketing
Cold Brew Cafe Branding
Cold Drip Coffee is the Product of a Quaint Cafe in Buenos Aires
Specialty cafes can expand their offerings and reach a wider audience by creating bottled cold brew products.
CategoryLifestyle
Alcohol Flask Coffee Packaging
The Grounds Cold Brew Coffee Packaging is Classically Premium
Opportunity to increase perceived value of coffee through premium packaging design and marketing.
CategoryLifestyle
Cartoned Cold Brews
The Uncommon Coffee Roasters Premixed Coffee is Served in Retro Milk Cartons
The beverage packaging industry has an opportunity to innovate by creating lightweight and eco-friendly packaging options for cold brew and other beverages.
CategoryLifestyle
Comedian-Themed Coffees
This Promotional Drink Features a Portrait of Stephen Colbert
Collaborating with celebrities to create special edition beverages that attract consumer attention and drive sales.
