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Cold Brew Cafe Branding

Cold Drip Coffee is the Product of a Quaint Cafe in Buenos Aires

— February 27, 2016 — Marketing
This Cold Drip Coffee bottled product is a new venture of All Saints Cafe, a quaint specialty cafe located in Buenos Aires, Argentina. The Cold Drip Coffee bottle was designed for All Saints Cafe by Yani Arabena and Guille Vizzari. The bottles are made from recycled brown glass and the coffee used in the 18-hour brew process is sourced in Ecuador Loja.

As the cold brew obsession continues to spread, many cafes are creating their own bottled versions for customers on the go. The unique benefits of bottled cold brew products include that consumers are able to replicate the high quality of coffee beverage consumed even if they are unable to access it at a nearby coffee shop, an increasing concerns for discerning modern coffee connoisseurs.
Trend Themes
1. Bottled Cold Brew - As the cold brew obsession continues, more coffee shops are creating bottled versions for customers on-the-go, presenting an opportunity for innovative packaging design and eco-friendly materials.
2. Specialty Cafe Branding - Specialty cafes can differentiate themselves by developing unique branding and packaging for their bottled cold brew products.
3. Sustainable Sourcing - Consumers are increasingly concerned with sustainable sourcing of coffee beans, presenting an opportunity for eco-conscious coffee shops to advertise their commitment to ethical sourcing.
Industry Implications
1. Coffee Shops - Specialty cafes can expand their offerings and reach a wider audience by creating bottled cold brew products.
2. Beverage Manufacturing - The bottled cold brew trend offers opportunities for new entrants to create innovative packaging materials and production methods.
3. Eco-friendly Packaging - The trend towards sustainable sourcing and eco-friendly materials in cold brew packaging presents an opportunity for companies specializing in sustainable packaging design and production.
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