UK retailer Topshop has continued to grow in popularity due to its clothing that mixes current and fashion-forward styles and its newest collection looks towards both the past and the future for inspiration.
Called the 'Reclaim' collection, the brand's newest project features clothes made only from upcycled materials -- ensuring that the clothes' production process was as sustainable as possible. While Topshop is often guilty of falling victim to the "fast fashion" practice, its attempts to counter some of those effects are important. The clothing is clearly influenced by the cropped tops, spaghetti straps, playful graphics and denim that was so popular in the 90's.
By finding inspiration from the past and fusing that with the concerns of the future, Topshop has managed to create a collection that will be popular with its core demographics.