Values-Driven Documentary

Consumers search for documentary content that reflects their values

Implications - Gen Z and Millennial consumers consider themselves to be open to social change, and they've come to expect their content to reflect their values. When it comes to documentary films, they seek out material related to the causes they believe in, often with a confessional tone. This shift demonstrates the way in which young consumers expect the media they consume to align closely with their beliefs.
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
368,834 Total Clicks
Sep 14 - Mar 16
Warm
Pop CultureMedia
Featured Examples
Model Diversity Documentaries - A Perfect 14 is an Upcoming Documentary on Plus-Size Modelling
SCORE 6.9
Warm 8,302 Clicks Pub: Apr 8, 15
Model Diversity Documentaries
A Perfect 14 is an Upcoming Documentary on Plus-Size Modelling
An upcoming fashion documentary titled A Perfect 14 is taking aim at the one-size-fits-all attitude toward the representation of women’s bodies. To be released in 2016, A Perfect 14 will be... [More]
Trans Celebrity Docu-Series - 'I Am Cait' Chronicles Caitlyn Jenner's Transition into Her New Normal
SCORE 7
Warm 4,813 Clicks Pub: Jun 3, 15
Trans Celebrity Docu-Series
'I Am Cait' Chronicles Caitlyn Jenner's Transition into Her New Normal
In 24 hours, Caitlyn Jenner debuted on the cover of Vanity Fair, broke Twitter records for followers and, finally, announced her new docu-series, I Am Cait. Yet this was a long-time coming for many... [More]
White Identity Documentaries - The Whiteness Project Deals With Racial Issues in America
SCORE 4.6
Average 1,391 Clicks Pub: Oct 17, 14
White Identity Documentaries
The Whiteness Project Deals With Racial Issues in America
The Whiteness Project is a documentary that is dedicated to exploring “how Americans who identify as ‘white’ experience their ethnicity.” At first, the documentary might... [More]
Anti-Harassment Documentaries - 'The People's Girls' Documents the Objectification of Women in Cairo
SCORE 4.6
Average 595 Clicks Pub: Sep 8, 14
Anti-Harassment Documentaries
'The People's Girls' Documents the Objectification of Women in Cairo
The People’s Girls is a documentary, created by Cairo-based filmmakers Colette Ghunim and Tinne van Loon, that makes use of covertly recorded footage to show the harassment and uncomfortable... [More]
LGBT Travel Shows - This Viceland Program Explores LGBT Issues in Different Countries
SCORE 2.5
Mild 236 Clicks Pub: Mar 22, 16
LGBT Travel Shows
This Viceland Program Explores LGBT Issues in Different Countries
A new Viceland program is currently making headlines for its unique approach to the issue of LGBT travel. Titled ‘Gaycation,’ the program explores different cultures from the perspective... [More]
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