Comedian Megan MacKay has created a Ray Rice makeup tutorial that is both hilarious and eye-opening. The video is specifically targeted at the NFL, and the disgraceful, unforgivable way they handled Rice's horrifying act of violence.
The subject matter is in good hands with MacKay, a talented comedian who has created videos on similar matters in the past (please see, "Hobby Lobby Makeup Tutorial" or "How to Hunt for a Husband"). The video is filled with MacKay's signature, acerbic wit, although the incident itself is far from funny.
In the tutorial, MacKay applies a full face of makeup while simultaneously making a very powerful social commentary on gender relations, violence and the biases of celebrity.
Key Themes Behind This Trend
- Social Commentary Makeup Tutorials
- Opportunity for creating more satire makeup tutorials that deliver a message and spark a conversation
- Feminist Comedy
- Further exploration of feminist satire in comedy
- Activist Beauty Tutorial
- Development of more social justice oriented makeup tutorials that align with values of social justice and equality
Where This Applies
- Beauty Industry
- Opportunity to align beauty brands with social justice values and create social justice oriented beauty products
- Entertainment Industry
- Opportunity for creating and promoting more feminist comedy in mainstream media
- Social Justice Industry
- Enhancement of the intersectional lens of social justice work to incorporate beauty and aesthetic practices.
