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This Ray Rice Makeup Tutorial Throws Shade at the NFL

— September 17, 2014 — Pop Culture
Comedian Megan MacKay has created a Ray Rice makeup tutorial that is both hilarious and eye-opening. The video is specifically targeted at the NFL, and the disgraceful, unforgivable way they handled Rice's horrifying act of violence.

The subject matter is in good hands with MacKay, a talented comedian who has created videos on similar matters in the past (please see, "Hobby Lobby Makeup Tutorial" or "How to Hunt for a Husband"). The video is filled with MacKay's signature, acerbic wit, although the incident itself is far from funny.

In the tutorial, MacKay applies a full face of makeup while simultaneously making a very powerful social commentary on gender relations, violence and the biases of celebrity.





Trend Themes

  1. Social Commentary Makeup Tutorials — Opportunity for creating more satire makeup tutorials that deliver a message and spark a conversation
  2. Feminist Comedy — Further exploration of feminist satire in comedy
  3. Activist Beauty Tutorial — Development of more social justice oriented makeup tutorials that align with values of social justice and equality

Industry Implications

  1. Beauty Industry — Opportunity to align beauty brands with social justice values and create social justice oriented beauty products
  2. Entertainment Industry — Opportunity for creating and promoting more feminist comedy in mainstream media
  3. Social Justice Industry — Enhancement of the intersectional lens of social justice work to incorporate beauty and aesthetic practices.
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