Stereotype-Challenging Portraits

'Judging America' Reveals Ingrained Prejudices

Former U.S. Marine Joel Pares cautions us about the dangers of "judging a book by its cover," in his new series 'Judging America.'

The Dallas-based photographer seeks to question long-held prejudices on race, sexual orientation and socioeconomic status that seem to run rampant and unchecked in our culture. Pares photographs his subjects twice: once, in a way where they personify a prevalent stereotype, and the other where they are photographed as themselves. The two portraits, which are shown side by side, present the prejudice against the reality in a striking way; one that might have you thinking twice before labeling a stranger.

The powerful series demonstrates that coming to conclusions about others, before we know the full story, can be damaging and painful.

Stereotype-challenging Portraits
Opportunity to challenge and question long-held prejudices through visual storytelling.
Questioning Prejudices
Using photography to reveal and dissect societal stereotypes.
Reframing Perception
Highlighting the dangers of judging others based solely on appearances through powerful dual portraits.

Sectors Adopting This

Photography
Innovative techniques and approaches in photography that challenge societal norms and perceptions.
Social Justice
Creating awareness and prompting conversations about biases and prejudices in society.
Education
Developing curriculum and resources that promote empathy and understanding by examining stereotypes and prejudices.
SCORE
6.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 99%
Activity 98%
Freshness 8%