Category
Lifestyle
Festive Fusions
Trend cluster
Category
Chilled
Accessibility
Frozen food retail is updated to offer greater convenience.
3.8
Trend score
Trend
What is the Chilled Accessibility trend?
Chilled Accessibility: Despite the rising interest in health and wellness, frozen food remains a profitable and growing sector, in part due to its convenience. The accessibility factor is further augmented by retailers now offering delivery or vending options for greater ease and on-demand purchasing. This shift reveals the influence of convenience when it comes to purchasing decisions.
Trend themes
Themes within the Chilled Accessibility trend
Three behaviours holding the trend together01
Convenience Culture
Convenience continues to prove influential in customer purchasing decisions, leading to the introduction of options such as frozen food vending machines and one-hour delivery services.
02
Customization Craze
Automated systems utilizing technology such as 3D printing and touchscreen interfaces have allowed for the creation of fully personalized desserts and frozen treats.
03
Green and Efficient
The importance of eco-friendliness and energy efficiency have led to the creation of automated kiosks that promise to use less energy than traditional options.
Industry implications
What the Chilled Accessibility trend means for industry
Where the trend changes the playbookFor
Retail
Innovations such as frozen food vending machines and automated yogurt kiosks are creating new opportunities for retailers to reach customers with greater convenience.
For
Food and Beverage
The food and beverage industry is experiencing a shift towards customization, where customers can easily tailor their meals and desserts to their liking.
For
Supply Chain and Logistics
The one-hour chilled and frozen food delivery services offered by companies such as Amazon highlight the need for efficient and timely supply chain and logistics procedures.
Workshop question
What incremental benefit can your brand provide to entice consumers?
Trend signals
Trend signals for Chilled Accessibility
Trend score 3.8 out of 10, from popularity 53%, activity 52%, freshness 8%.
Popularity53%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Chilled Accessibility trend
4 featured examples from Jun 2, 2015 to Mar 11, 2016CategoryLifestyle
Frozen Food Vending Machines
BICOM's Machines Release Frozen and Hot Food on Demand
This industry presents opportunities for companies to innovate and improve the vending machine experience by creating machines that offer a wider variety of food options and are m…
CategoryLifestyle
Automated Frozen Yogurt Kiosks
This Machine Creates Custom Frozen Yogurt Creations On-Demand
Disruptive innovation opportunity: Integrating automation technology into various food service establishments to streamline operations and enhance customer satisfaction.
CategoryLifestyle
Speedy Frozen Food Deliveries
Amazon Prime Now offers one-hour services for chilled goods
Innovation opportunity for e-commerce companies to enhance their delivery services and include refrigerated products, expanding their market share.
CategoryTech
Towering Ice Cream Printers
Chen Liyuan's 3D Printing Ice Cream Dispenser Doles Out Cones Fairly
Food and beverage industry professionals may want to explore incorporating 3D printing technology in ice cream dispensers to produce consistent swirls in unique shapes.
