Amazon is extending beyond the Amazon Fresh grocery delivery service with Prime Now, a service that promises to deliver chilled and frozen foods in under two hours. The mobile app is compatible with iOS and Android systems where "daily essential" products are listed.
In addition to providing instant access to items such as paper towels and shampoo, there is an emphasis placed on cold goods such as orange juice, ice cream and yogurt. For an extra fee, these edibles can be shipped in just one hour, ensuring ultimate expediency and freshness.
Prime Now is currently available in American cities such as Baltimore, Miami and Dallas. As it continues to expand, Amazon hopes to conquer delivery's "last mile." Its entry into the refrigerated foods category will continue to bring the brand closer to its end goal.