Category
Lifestyle
Assisted Choices
Trend cluster
Category
Reformatted
Indulgence
Seasonal food is reformatted for easier, longer-lasting enjoyment.
3.5
Trend score
Trend
What is the Reformatted Indulgence trend?
Reformatted Indulgence: Seasonal food and beverage are experiencing a reinvention in terms of form and flavor, as retailers and manufacturers consider ways to make warm weather offerings easier to enjoy during the colder months, and vice versa. Whether it's altering the texture or the taste, these updated drinks and edibles speak to a consumer desire for adaptability and ease-of-use, as well as novelty.
Trend themes
Themes within the Reformatted Indulgence trend
Three behaviours holding the trend together01
Seasonal Adaptability
The trend of reformatted seasonal foods and beverages speaks to a consumer desire for adaptability and ease-of-use.
02
Novel Textures and Tastes
Companies are reinventing classic food and beverage items with unique textures and flavors.
03
Plant-Based Convenience
Brands are providing practical and healthy on-the-go solutions with plant-based and dairy-free soup alternatives.
Industry implications
What the Reformatted Indulgence trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can take advantage of novel ingredients and flavor profiles to provide unique products to consumers.
For
Packaging
The packaging industry can develop convenient and sustainable options for on-the-go consumption of food and beverages.
For
Health and Wellness
The health and wellness industry can provide plant-based and dairy-free alternatives to traditional soups and beverages.
Workshop question
What would your product look like if you were to take inspiration from its opposite? What benefits could you add to your product by doing so?
Trend signals
Trend signals for Reformatted Indulgence
Trend score 3.5 out of 10, from popularity 48%, activity 49%, freshness 8%.
Popularity48%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Reformatted Indulgence trend
5 featured examples from Sep 2 to Nov 25, 2015CategoryLifestyle
Stretchy Ice Cream Treats
This Restaurateur Has Developed Ice Cream with an Elastic Texture
Ice cream and other dessert makers could incorporate elastic textures or utilize unique ingredients for product differentiation and as a marketing strategy.
CategoryLifestyle
Bottled Cold Soups
'Soupologie' Offers Raw Dairy and Gluten-Free Soups
The food and beverage industry can take advantage of the trend of bottled cold soups by offering new and innovative soup products.
CategoryLifestyle
Caramel Plum Iced Teas
This 'Tea by Birdy' Blend Makes Flavorful Cold Winter Drinks
Tea companies have the opportunity to capitalize on the growing trend of seasonal iced tea blends by creating unique and flavorful cold winter drinks.
CategoryLifestyle
Festive Water Cocktails
This Christmas Water Beverage is Blended with Fruit Juices and Spices
The beverage manufacturing industry can explore new opportunities in creating innovative drink options for festive seasons and catering to dietary restrictions.
CategoryTech
Slow-Melting Ice Cream
The BsIA Protein is Proven to Reduces Defrosting Time in Frozen Desserts
The food and beverage industry can leverage the BsIA protein to create innovative slow-melting frozen treats that cater to consumer preferences for taste, nutrition, and convenien…
