Seasonal food is reformatted for easier, longer-lasting enjoyment
Implications - Seasonal food and beverage are experiencing a reinvention in terms of form and flavor, as retailers and manufacturers consider ways to make warm weather offerings easier to enjoy during the colder months, and vice versa. Whether it's altering the texture or the taste, these updated drinks and edibles speak to a consumer desire for adaptability and ease-of-use, as well as novelty.
Workshop Question - What would your product look like if you were to take inspiration from its opposite? What benefits could you add to your product by doing so?