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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,383 more

Confectionery Superfood

Ice cream products include nutritious ingredients for the health-conscious

Implications - In spite of powerful health currents shaping emerging food niches, consumers aren't turning away from ice cream. Instead, brands are remodeling this confectionery market with sweet superfood-infused products. Through the combination of classic flavors with nutritional appeal, popular interest in both authenticity and wellness are targeted.
Workshop Question - How can you target the halfway healthy consumer by offering them a middle-ground between health and indulgence?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 66 Examples:
92,205 Total Clicks
Date Range:
Nov 15 — Feb 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Free-From Superfood Desserts
Free-From Superfood Desserts
Snow Monkey Added to Its Treat Range with Three Plant-Based Flavors
Snow Monkey recently added a trio of all-new non-GMO, dairy-free ice treats to its flavorful range of superfood desserts. Alongside previously released flavors like Cacao and Goji Berry, the... MORE
Frozen Superfood Desserts
Frozen Superfood Desserts
This Healthy Superfood is Described as "Ice Cream, but Better"
Vegan, nut-free, Paleo, gluten-free and all-natural are a few of the labels that can be found on Snow Monkey’s healthy superfood ice cream desserts. By removing many of the most common... MORE
Soft-Serve Coconut Desserts
Soft-Serve Coconut Desserts
'CocoWhip' is a Bio-Fermented Vegan Coconut Ice Cream
Vegan coconut ice cream has been a staple of the non-dairy dessert category for years now, but CocoWhip is a company that’s out to make it the most guilt-free ice cream product on the market.... MORE
Matcha Chocolate Strawberries
Matcha Chocolate Strawberries
These Packaged Snacks by Muji Reinvent a Classic Romantic Treat
Japenese lifestyle brand Muji is best known for its minimalist clothing, home organization tools and decor, and has recently set its sights on kitchen essentials—its bagged white chocolate and... MORE
Matcha Affogato Desserts
Matcha Affogato Desserts
This Green Tea Float is Infused With Ginger For an Extra Health Kick
This matcha affogato has a vibrant green hue perfect for St Patrick’s Day or other themed parties. Created by Alanna Taylor-Tobin, the Matcha Ginger Affogato recipe is a more health conscious... MORE
Luxury Chia Seed Puddings
Luxury Chia Seed Puddings
The Wellness Brand 'Moon Juice' Offers Organic Superfood Puddings
The chia seed puddings offered by the health and wellness brand Moon Juice were created with healthy and luxurious ingredients. Moon Juice provides a host of health-related products that come... MORE
Bite-Sized Purple Tarts
Bite-Sized Purple Tarts
Hail Merry's Mini Miracle Tarts Now Come in a Blueberry and Açaí Flavor
Last year, the health food brand Hail Merry expanded its line of Mini Miracle Tarts to include a new Blueberry-Açaí flavor. Not only are the bite-sized treats vegan-friendly, but they are also... MORE
Botanical Vegan Desserts
Botanical Vegan Desserts
Das Eis' 'LOVE' Vegan Ice Cream Dessert is Made with Rose Blossom
This vegan ice cream dessert from Das Eis is a satisfying certified organic snack that’s made with plant-based ingredients. The composition of this vegan-friendly soy-free dessert includes a... MORE

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Crunchy Sakura Desserts
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Syrupy Sesame Desserts
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Mousse-Covered Pancakes
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Boxed Strawberry Gifts
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Artisanal Animal Lollipops
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Colorful Ube Donuts
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Purple-Hued Cheesecakes
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Snowman Affogato Treats
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Energizing Superfood Smoothies
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This Juice Subscription Service Offers Dynamic Ingredients
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Chia Pudding Packets
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Backpack-Shaped Snack Branding
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These Vegan and Raw Snacks are Packaged in Charming Boxes
Plant-Based Superfood Proteins
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'Plant Warrior' Claims to Be the Healthiest Protein in the World
Hybrid Liquid Cleanses
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These Purple Potato Chips from Japan Boast a Honey Butter Flavor
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Häagen-Dazs Japan Offers Unusual Flavor With a Purple Potato Frozen Dessert
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The Blueberry and White Chocolate Truffles Sport an Unusual Purple Hue
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