Cayenne-Spiced Superfood Crackers

Whitworths' New Flaxseed Crisps Feature a Fiery Seasoning

Whitworths recently debuted a new Full of Super range, which includes the ultra-spicy Cayenne Chilli Flaxseed Crisps. Packed with beneficial nutrients and just the right amount of heat, the new crackers cater to the growing consumer demand for spicy snack foods.

The new Cayenne Chilli Flaxseed Crisps from Whitworths are made from a combination of flaxseeds, buckwheat, quinoa and chia seeds for a nutrient-rich alternative to traditional crackers. These ingredients make the crisps high in fiber and omega-3s, which have been known to help maintain healthy blood cholesterol levels. Additionally, the crackers feature a unique seasoning made from a flavorful blend of ground ginger, ground cayenne chilli pepper and turmeric.

By combining superfood ingredients with popular spices, Whitworths' new gluten-free crackers serve as a beneficial snack option.

Spicy Snack Foods
Creating a range of innovative and flavorful spicy snack foods could tap into the growing consumer demand for heat.
Nutrient-rich Alternatives
Developing crackers and snacks that are high in fiber and omega-3s can cater to health-conscious consumers seeking nutrient-rich options.
Gluten-free Options
Producing gluten-free crackers and snacks can meet the needs of consumers with dietary restrictions and preferences.

Who This Affects Most

Food and Beverage
The food and beverage industry can explore creating a variety of spicy snack foods using innovative combinations of superfood ingredients and popular spices.
Health and Wellness
The health and wellness industry can focus on developing nutrient-rich alternatives to traditional crackers and snacks, incorporating ingredients known for their health benefits.
Gluten-free Products
The gluten-free products industry can expand its offerings by introducing innovative and flavorful crackers and snacks targeted at consumers with dietary restrictions or preferences.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 5%
Freshness 8%