African Heritage Grain Crackers

Flax & Fonio Ancient Grain Crackers are Crispy & Nutritious

Doctor in the Kitchen's new Flax & Fonio Ancient Grain Crackers spotlight a member of the millet family that's native to West Africa. The crackers can be found in varieties like Everything, Garden Vegetable and Sea Salt, and they share the nutritious benefits of their star ingredients.

Fonio, an ancient grain, is setting itself apart as a grain of the future because it's gaining popularity among health-conscious consumers for being gluten-free, vegan and full of vitamins, minerals and protein. Similarly, flax is appreciated for its mild flavor, fiber-rich content and versatility as a food ingredient.

This new addition to Doctor In The Kitchen's plant-based cracker line was introduced at the 2022 Winter Fancy Food Show.

Ancient Grain Consumption
Opportunity for businesses to explore the use of other ancient grains beyond fonio to create new and nutritious food products for health-conscious consumers.
Plant-based Snacks
A demand for plant-based snacks is growing and this trend presents an opportunity for businesses to introduce new and innovative plant-based products.
Heritage Grain Revival
As consumers become more interested in heritage grains like fonio, there is an opportunity for businesses to incorporate these grains into their products and invest in sustainable sourcing practices.

Sectors Adopting This

Food Manufacturing Industry
The food manufacturing industry can explore using ancient and heritage grains like fonio in their products to cater to the growing demand for nutritious and sustainable food options.
Health Food Industry
The health food industry can capitalize on the trend of plant-based snacks and create new products using ancient and heritage grains, such as Doctor in the Kitchen's Flax & Fonio crackers.
Agricultural Industry
As the demand for heritage grains grows, there is an opportunity for the agricultural industry to invest in sustainable sourcing practices and create a reliable supply chain for these grains.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 26%
Activity 21%
Freshness 12%