Kallø is expanding its successful snack portfolio by introducing its first free-from crackers and its foray into the crispbread category introduces options that are plant-based and made without gluten. The all-new Kallø Veggie Thins are made with fiber-rich chickpeas and baked for a crunchy texture. Free from artificial flavors, colors and preservatives, the cracker thins are suitable for all sorts of ingredient-conscious consumers, including those who are vegan or celiac.
Just in time for the holiday season, the range is making its way to store shelves with three flavors: Rosemary & Sea Salt, Kallø Veggie Thins Mixed Seeds, and Beetroot & Mixed Seed. As the crispbread and cracker category continues to grow, the brand is hitting the key points consumers want: taste, convenience and nutrition.
Key Themes Behind This Trend
- Plant-based Snacks
- The introduction of Kallø's plant-based and gluten-free cracker thins taps into the growing trend of consumers seeking healthier and more sustainable snack options.
- Ingredient-conscious Foods
- Kallø's free-from cracker thins cater to consumers who prioritize knowing the ingredients in their snacks and avoid artificial flavors, colors, and preservatives.
- Expansion of the Crispbread Category
- Kallø's entry into the crispbread market offers consumers additional choices in the ever-expanding category and aligns with their desire for taste, convenience, and nutrition in a snack.
Where This Applies
- Snack Foods
- Kallø's new range of free-from cracker thins caters to the growing market of consumers seeking healthier and more sustainable snack options.
- Gluten-free Products
- Kallø's introduction of gluten-free cracker thins addresses the needs of consumers with celiac disease or gluten intolerance, providing them with a tasty and convenient snack option.
- Health and Wellness Foods
- Kallø's plant-based, fiber-rich cracker thins align with the increasing demand for health-conscious snacks and offer a nutritious alternative to traditional crispy snacks.
