Beverage education takes on a gamified format to entice consumers
Implications - Food and beverage education has often taken the form of classes and workshops that speak to a consumer preference for hands-on learning. Many alcohol brands have taken this concept one step further by providing fun, activity-focused events and products. Taking the social aspect of drinking into consideration, these brands are able to cultivate an experience, rather than a lesson.
Workshop Question - How can gamification be leveraged by your brand to increase consumer education around your offering?