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Experiential Education

Beverage education takes on a gamified format to entice consumers

Implications - Food and beverage education has often taken the form of classes and workshops that speak to a consumer preference for hands-on learning. Many alcohol brands have taken this concept one step further by providing fun, activity-focused events and products. Taking the social aspect of drinking into consideration, these brands are able to cultivate an experience, rather than a lesson.

SCORE 3.9

Popularity

Activity

Freshness

Megatrends

Patterns

5 Examples, 39 Related: 215,663 Total Clicks

Date Range: Sep 15 - Jan 16

Trending: Average

Consumer Insight Topics: Marketing Lifestyle Food Drinking Publicity Stunts Branding

Featured Examples

Boozy Puzzle Solving Events - This Monthly Event Combines Brain Teasers and Craft Beer

SCORE 3.8

Mild 946 Clicks Pub: Nov 13, 15

Boozy Puzzle Solving Events

This Monthly Event Combines Brain Teasers and Craft Beer

‘Puzzled Pint’ is a social puzzle solving event that combines brain teasers with craft beer. While the idea of combining drinks and trivia is nothing new, this interactive event... [More]

Interactive Whiskey-Scented Books - This Scratch and Sniff Book is a Guide to Liquor Through Smell

SCORE 3.5

Mild 396 Clicks Pub: Sep 15, 15

Interactive Whiskey-Scented Books

This Scratch and Sniff Book is a Guide to Liquor Through Smell

Scratch and sniff scented books are an interactive way to involve the reader in an experience and product and The Scratch & Sniff Guide to Becoming a Whiskey Know-It-All relies on just this... [More]

Interactive Wine Tables - Graphene 3D Lab and Ideum Elevate Wine Experiences with Technology

SCORE 5.3

Warm 665 Clicks Pub: Jan 26, 16

Interactive Wine Tables

Graphene 3D Lab and Ideum Elevate Wine Experiences with Technology

In order to enhance wine experiences by making participants more aware of origins or notes, Graphene 3D Lab and Ideum teamed up to create an interactive tasting table for California’s JCB Wines.... [More]

Beer-Based Comic Books - This Comic Book is Packed with Information About the History of Beer

SCORE 4.7

Average 663 Clicks Pub: Nov 13, 15

Beer-Based Comic Books

This Comic Book is Packed with Information About the History of Beer

‘Ten Speed Press’ just released a comic book that details the history of beer. Although many people are interested in learning about beer, this kind of information is not usually... [More]

Boozy Beverage Pairing Competitions - This Event Examines the Differences in Beer and Wine Pairings

SCORE 1.8

Untested 395 Clicks Pub: Nov 13, 15

Boozy Beverage Pairing Competitions

This Event Examines the Differences in Beer and Wine Pairings

Whistler, British Columbia, is set to host an event that explores the differences in beer and wine pairings. Although most people enjoy drinking while they eat, there is an endless debate over... [More]