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Experiential Education

Beverage education takes on a gamified format to entice consumers

Implications - Food and beverage education has often taken the form of classes and workshops that speak to a consumer preference for hands-on learning. Many alcohol brands have taken this concept one step further by providing fun, activity-focused events and products. Taking the social aspect of drinking into consideration, these brands are able to cultivate an experience, rather than a lesson.
Workshop Question - How can gamification be leveraged by your brand to increase consumer education around your offering?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 39 Examples:
244,443 Total Clicks
Date Range:
Sep 15 — Jan 16
Trending:
Average

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