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Experiential Education

Beverage education takes on a gamified format to entice consumers

Implications - Food and beverage education has often taken the form of classes and workshops that speak to a consumer preference for hands-on learning. Many alcohol brands have taken this concept one step further by providing fun, activity-focused events and products. Taking the social aspect of drinking into consideration, these brands are able to cultivate an experience, rather than a lesson.
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
219,622 Total Clicks
Sep 15 - Jan 16
Average
MarketingLifestyleFoodDrinkingPublicity StuntsBranding
Featured Examples
Boozy Puzzle Solving Events - This Monthly Event Combines Brain Teasers and Craft Beer
SCORE 3.8
Mild 968 Clicks Pub: Nov 13, 15
Boozy Puzzle Solving Events
This Monthly Event Combines Brain Teasers and Craft Beer
‘Puzzled Pint’ is a social puzzle solving event that combines brain teasers with craft beer. While the idea of combining drinks and trivia is nothing new, this interactive event... [More]
Interactive Whiskey-Scented Books - This Scratch and Sniff Book is a Guide to Liquor Through Smell
SCORE 3.4
Mild 408 Clicks Pub: Sep 15, 15
Interactive Whiskey-Scented Books
This Scratch and Sniff Book is a Guide to Liquor Through Smell
Scratch and sniff scented books are an interactive way to involve the reader in an experience and product and The Scratch & Sniff Guide to Becoming a Whiskey Know-It-All relies on just this... [More]
Interactive Wine Tables - Graphene 3D Lab and Ideum Elevate Wine Experiences with Technology
SCORE 5.2
Warm 686 Clicks Pub: Jan 26, 16
Interactive Wine Tables
Graphene 3D Lab and Ideum Elevate Wine Experiences with Technology
In order to enhance wine experiences by making participants more aware of origins or notes, Graphene 3D Lab and Ideum teamed up to create an interactive tasting table for California’s JCB Wines.... [More]
Beer-Based Comic Books - This Comic Book is Packed with Information About the History of Beer
SCORE 4.6
Average 678 Clicks Pub: Nov 13, 15
Beer-Based Comic Books
This Comic Book is Packed with Information About the History of Beer
‘Ten Speed Press’ just released a comic book that details the history of beer. Although many people are interested in learning about beer, this kind of information is not usually... [More]
Boozy Beverage Pairing Competitions - This Event Examines the Differences in Beer and Wine Pairings
SCORE 1.7
Untested 426 Clicks Pub: Nov 13, 15
Boozy Beverage Pairing Competitions
This Event Examines the Differences in Beer and Wine Pairings
Whistler, British Columbia, is set to host an event that explores the differences in beer and wine pairings. Although most people enjoy drinking while they eat, there is an endless debate over... [More]
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