As an alternative to ordinary potato chip snacks that are made with run-of-the-mill potatoes, Calbee is now producing purple potato chips in Japan.
These limited-edition honey and butter-flavored purple sweet potato snacks are both steamed and baked, and offer a unique color and texture for snackers who want to experience something new. This new snack product is one that uses purple potatoes and features a unique twist on flavor, both of which are traits that many adventurous Japanese snackers look for from their food products when trying something new.
While pumpkin spice is one of the most popular flavors that's being offered up in seasonal food and beverages this fall, this novel product from Calbee puts a flavorful savory-sweet twist on snacks made from vegetables.
Key Themes Behind This Trend
- Colored Potato Snacks
- Innovation opportunities for companies to explore the use of different colored vegetables in snack products.
- Unique Flavor Combinations
- Opportunities for food companies to experiment with unconventional and unexpected flavor combinations in snack products.
- Limited Edition Snacks
- Consumer desire for special and exclusive products can be leveraged by companies through limited edition snack offerings.
Where This Applies
- Snack Foods
- Opportunities for snack companies to innovate by introducing new flavors and textures using unconventional ingredients.
- Food Retail
- Innovation in product offerings and collaborations can help retailers to attract new customers and generate sales revenue.
- Food Marketing
- Opportunities for marketers to capitalize on novelty and uniqueness to create campaigns that appeal to adventurous food consumers.
