Beverage brands focus on occasion-specific products that pique interest
Implications - Beverage brands are appealing to consumers with celebratory products that recognize specific, often seasonal occasions. Focusing on specialty events adds a sense of excitement to this market; across industries, this approach helps brands break away from the norm, an approach that is appreciated by consumers craving unique, instagrammable experiences.
Workshop Question - What are the best parts about your industry that consumers love most? How can you further capitalize on that positive momentum?
Trend Themes
-
Occasion-specific Products — Beverage brands create limited edition specialty event drinks for consumers seeking unique, Instagrammable experiences.
-
Seasonal Flavors — Coffee chains and beverage companies use seasonal and holiday flavors to attract consumers and reinvigorate classic drinks.
-
Limited Time Offerings — Brands create unique, celebratory beverages for a limited time, generating excitement and fueling consumer desire.
Industry Implications
-
Beverage — Beverage manufacturers use marketing campaigns centered around occasion-specific products emphasizing customer experiences.
-
Food and Beverage — Food and drink chains regularly use seasonal flavors to add more variety and captivate their customers' interest.
-
Hospitality — Bars, restaurants and cafes can use limited time celebratory drinks to differentiate themselves from other establishments and to drive traffic.
