Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Starbucks' Newest Drink is Inspired by the Holiday Season

 - Nov 15, 2016
References: starbucks & birminghammail
Starbucks is one of the biggest players in terms of product offers and marketing during the holiday season and this year's newest fudge hot chocolate drink is likely to appeal to its loyal customers.

The beverage is similar to the brand's hot chocolate with the addition of one significant ingredient -- fudge. It contains a fudge syrup that is added to the brand's basic hot chocolate drink and also features fudge whipped cream. The beverage is topped with gold chocolate curls -- giving it an appearance that is highly relevant to the holiday season while also making it appear luxurious and indulgent.

This fudge hot chocolate beverage is the quintessential holiday drink and serves as a reminder of Starbucks' continued relevance throughout this consumption-focused season.