This lager was launched to celebrate the 40th anniversary of the undeniably successful song Bohemian Rhapsody from the British rock band Queen.
The beer is called 'Queen Bohemian Lager.' It is a 4.7 percent pilsner containing flavorful hops with a golden ale color. The labels of the Bohemian Rhapsody-tribute brew feature a crest that was designed by Queen band-member Eddie Mercury when he was a student at the Ealing Art College in London. The lager will be sold in packs of six and each green beer bottle will contain the floral-infused crest.
This is the second alcoholic beverage that pays tribute to the classic rock song. Queen also released a line of vodka called 'Killer Vodka' just a few months earlier.
What's Driving This Trend
- Song-celebrating Lagers
- Opportunity to create more alcoholic beverages that pay tribute to popular songs and music artists.
Who This Affects Most
- Craft Beer
- Craft breweries can capitalize on the trend of song-celebrating lagers by creating their own unique brews that pay homage to popular songs.
- Alcohol Distilleries
- Distilleries can explore the market of song-inspired alcoholic beverages by creating innovative spirits that celebrate iconic songs and bands.
- Music Merchandise
- Companies in the music merchandise industry can expand their product lines to include song-themed alcoholic beverages, creating unique and collectible items for fans.
