The BrewDog Quorn Mexican Vienna Lager is a new libation from the Scotland-based beer producer created in collaboration with the meat-free food brand. The collaboration beer is a ready-to-drink craft lager perfect for enjoyment alongside your favorite Quorn products or other meat-free fare. The beer features a 5.1% ABV with a low bitterness, medium-body mouthfeel and notes of toasted breadcrumb with citrusy aromas.
Head of Brand Marketing for Quorn Lucy Grogut commented on the BrewDog Quorn Mexican Vienna Lager saying, "We love showing people new and exciting ways to enjoy familiar dishes, but with a meat-free twist. And with summer upon us it made sense to elevate people’s ‘fake-away’ experience at home and take it to the next level by creating the perfect beer that they can pair with their Quorn Crunchy Fillet burger."
What Makes This Trend Stand Out
- Meatless Food-beverage Partnerships
- Opportunity for food and beverage brands to collaborate and create meatless products that complement each other.
- Craft Beer for Veg-curious
- Opportunity for breweries to create craft beers specifically marketed to non-meat eaters.
- Alternative Food and Beverage Pairings
- Opportunity to explore and create meatless food and beverage pairing options.
Sectors Adopting This
- Food and Beverage
- Opportunity for food and beverage brands to collaborate in creating meatless food and beverage products.
- Craft Beer
- Opportunity for breweries to expand their market by creating craft beers for non-meat eaters.
- Healthy Eating
- Opportunity for brands to market meatless food and beverage products as healthier options.
