In light of the holidays and the wintery weather, many cocktails are beginning to take on a similar aesthetic of the season in both texture, hue and format. An example of this is the Royal Plush beverage made with few ingredients, but offering a luxe champagne cocktail that is the ideal chilled beverage to enjoy throughout the night or the next morning with brunch.
The Royal Plush cocktail garners its name from its bright red hue along with the use of opulent champagne as a base. The drink only has two ingredients including red burgundy and iced Brut champagne. The burgundy adds the festive scarlet hue to the beverage making it perfect to serve at all sorts of occasions throughout the season.
Despite the cooler weather, consumers still search for special moments to enjoy luxe chilled beverages such as champagne.
What's Driving This Trend
- Seasonal Aesthetic Cocktails
- Disruptive innovation opportunity lies in creating cocktails that capture the aesthetic of a particular season.
- Luxe Champagne Cocktails
- Opportunities for disruptive innovation arise in developing upscale cocktails that incorporate champagne as a base ingredient.
- Brunch Beverages
- Creating luxurious chilled beverages that complement brunch occasions presents an avenue for disruptive innovation.
Who This Affects Most
- Beverage
- Disruptive innovation opportunities exist within the beverage industry to create new and unique seasonal cocktails.
- Hospitality
- The hospitality industry can explore disruptive innovation by offering premium champagne cocktails to enhance the dining experience.
- Food and Beverage
- Opportunities for disruptive innovation in the food and beverage industry can be found in developing and promoting luxurious brunch beverages.
