Social Media Psychics

Schweppes 'Unexpected Future' App Will Predict Your 2012 Experiences

If you're one of those people who checks her horoscope at the beginning of every year, now you don't have to -- just use the Schweppes Unexpected Future app on Facebook.

The Schweppes Unexpected Future app is a fun and interactive app by the beverage company that tells you what 2012 has in store for you. It does so by analyzing your Facebook data and then creating a series of posts with faux comments from your friends using the Facebook Timeline format. The app reveals what will happen in your life this year in regards to money, romance, career and even fame.

Visit the Schweppes Unexpected Future site to find out what exciting events are in your future this year. (I've discovered that I will become a famous rockstar in an all-girl band).

Social Media Data Analysis
Opportunity to develop innovative apps that analyze social media data to provide personalized predictions and insights.
Interactive Timeline Format
Opportunity to create engaging user experiences using the Facebook Timeline format for personalized content.
Predictive Personalization
Opportunity to leverage user data to offer personalized predictions and recommendations for various aspects of life.

Who This Affects Most

Beverage
Beverage companies can develop interactive apps to engage consumers and provide personalized experiences.
Social Media
Social media platforms can explore the potential of using data analysis to offer personalized services and predictions.
Entertainment
Companies in the entertainment industry can leverage user data to offer personalized predictions and recommendations for music, movies, and events.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 40%
Freshness 8%