Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

These Schweppes 'Make a Cocktail' Ads Personify Frisky Drinks

 - Jan 9, 2012
References: grey & adsoftheworld
The safe and boring version of these Schweppes 'Make a Cocktail' ads would picture a bottle of Schweppes and a bottle of some generic liquor being poured together into an empty glass. While this may be the scenario that the company encourages of its consumers, the simple act of mixing drinks is much more interesting when it's made into a story.

ACW Grey advertising of Tel Aviv, Israel, is responsible for this pair of lighthearted prints. Both employ digital illustration to render bottled beverages as animated characters, with each assuming either male or female qualities. The first of the Schweppes 'Make a Cocktail' ads pictures a burly bottle of whiskey fixing a car as a flirty ginger ale enters and swoons at the sight. "Things are about to get interesting," when a rock star tonic water approaches an enamored gin flight attendant. Magic will surely happen should they mix.