Inspired by travels, New Belgium created a Spring Beer that would remind them of Belgium in the spring. At New Belgium, when an employee reaches their five year anniversary at the company, they are eligible to go on a trip and experience all the country has to offer for a week. Wanting to bottle this experience and share it with everyone, New Belgium created its Spring Blonde beer.
The feeling of touring Belgium on a bicycle is channeled with flavors through this golden ale with pale and Munich malts, as well as notes that are reminiscent of refreshing scents like lemon peel, pepper and even freshly baked loaves of bread. The malty-fresh Spring Blonde is dry and bitter, providing a satisfyingly crisp springtime refreshment.
What's Driving This Trend
- Travel-inspired Beer Flavors
- There is an opportunity for breweries to create beer flavors that are inspired by travel experiences.
- Citrus-infused Beers
- There is a trend for breweries to create summer ales that are infused with citrus flavors.
- Brewery Employee Experiences
- Breweries can create employee experience programs that offer opportunities for staff to travel and gain inspiration for new beer flavors.
Who This Affects Most
- Craft Beer
- Craft breweries can capitalize on the trend of creating travel-inspired and citrus-infused beer flavors.
- Tourism
- The tourism industry can partner with breweries to offer beer tasting tours that showcase travel-inspired beer flavors.
- Employee Engagement
- Human resource professionals can learn from New Belgium's employee experience program and offer similar opportunities to increase employee engagement and motivation.
