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Fruitcake-Inspired Frappuccinos

This Starbucks Holiday Beverage is Topped with Dried Fruit

— December 24, 2016 — Lifestyle
This Starbucks holiday beverage takes inspiration from one of the most festive desserts of the season—the humble fruitcake. The limited-time Starbucks holiday drink is meant to capture the flavor of the iconic Christmas dessert loaf that's made with candied fruits and nuts. As such, the 'Fruitcake Frappuccino' is prepared with a base of Hazelnut Creme Frappuccino that's enriched with dried fruit, cinnamon and toppings of whipped cream, a matcha powder and caramel sauce.

For those Starbucks customers who ordered the special drink on Ugly National Sweater Day, they received the drink wrapped in a protective knit sleeve.

As well as appealing to those who love the taste of fruitcake, the unique blended beverage even has some appeal to those who love to hate fruitcake, yet are willing to try it for the sake of tradition.
Trend Themes
1. Holiday-inspired Beverages - Disruptive innovation opportunity: Create unique and seasonal beverage offerings that capture the flavors and nostalgia of popular holiday desserts.
2. Ugly Sweater Promotions - Disruptive innovation opportunity: Partner with clothing brands or design custom merchandise to enhance customer experience and engage with specific holidays or events.
3. Unconventional Flavor Pairings - Disruptive innovation opportunity: Experiment with unexpected ingredient combinations to create bold and surprising flavor profiles, appealing to adventurous consumers.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Develop new and innovative products that cater to consumers' desire for unique and indulgent flavor experiences.
2. Promotional Merchandise - Disruptive innovation opportunity: Offer creative and limited-edition merchandise that complements specific products or promotions, enhancing brand loyalty and customer engagement.
3. Restaurant and Cafe - Disruptive innovation opportunity: Introduce limited-time menu items that highlight unconventional flavor combinations, attracting new customers and driving repeat visits.
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