The 'Your Moments' app by Schweppes was created to collect daily happenings to reiterate that “every moment is unique and can happen everywhere.”
The app allows people to record "moments," no matter how small and upload them to the 'Your Moments' website. The site is an archive of small moments from all across Europe, organized by country of origin.
The site hosts small snippets of videos like babies doing cute things, the view on the drive to work and women putting on lipgloss. Although some of the "moments" may seem incredibly mundane, it is fascinating to see the moments people want to share. Schweppes will choose the best "moments" that transform the ordinary into the extraordinary, for use in an upcoming advertising campaigns across Europe.
Image Credit: iTunes