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Shoppable Ready-to-Wear Runways

The Tom Ford Fall/Winter Collection Can Now Be Purchased Online

— September 9, 2016 — Business
The Tom Ford Fall/Winter 2016 collection that made its debut at NYFW this year is particularly noteworthy for several reasons. Aside from channeling a cool 70s-inspired style, the looks are helping the world redefine ready-to-wear fashion.

Following the livestream of the runway show online, the collection became instantly shoppable, meaning that consumers no longer have to wait months for boots, sweaters, coats and other clothing styles to be seasonally appropriate.

This season, Topshop Unique, Burberry and Tommy Hilfiger are some of the other brands that are experimenting with closing the gap between the latest runway shows and the styles that are currently available on the market. This movement indicates a large shift in fashion, particularly within the luxury segment, so that consumers and brands are better able to stay abreast of changing styles.
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