The Tom Ford Fall/Winter 2016 collection that made its debut at NYFW this year is particularly noteworthy for several reasons. Aside from channeling a cool 70s-inspired style, the looks are helping the world redefine ready-to-wear fashion.
Following the livestream of the runway show online, the collection became instantly shoppable, meaning that consumers no longer have to wait months for boots, sweaters, coats and other clothing styles to be seasonally appropriate.
This season, Topshop Unique, Burberry and Tommy Hilfiger are some of the other brands that are experimenting with closing the gap between the latest runway shows and the styles that are currently available on the market. This movement indicates a large shift in fashion, particularly within the luxury segment, so that consumers and brands are better able to stay abreast of changing styles.
What's Driving This Trend
- Instantly Shoppable Collections
- Disruptive innovation opportunity: Develop platforms that enable consumers to purchase runway collections immediately after they are unveiled.
- Closing the Gap Between Runway and Market
- Disruptive innovation opportunity: Create technologies or strategies that allow fashion brands to make their latest styles available for purchase in real-time.
- Redefining Ready-to-wear Fashion
- Disruptive innovation opportunity: Introduce new approaches to ready-to-wear fashion that prioritize immediacy and customer convenience.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Innovate in the retail sector by integrating technology solutions that bridge the gap between runway shows and market availability.
- Technology
- Disruptive innovation opportunity: Develop software platforms or tools that enable fashion brands to seamlessly make their runway collections shoppable.
- Luxury Fashion
- Disruptive innovation opportunity: Disrupt the luxury fashion industry by introducing real-time availability of high-end runway collections.
