Sushi & Co is a Japanese restaurant located on a cruise ship that sails the Baltic Sea. The restaurant recently tapped Finnish design firm Bond to create a range of menus, place settings and a new logo in order to breath fresh life into the brand.
The result is a beautifully designed visual identity by Bond that features playful patterned references to the ocean in several shades of salmon pink. The clever fish-shaped logo featuring an ampersand hook, which is replicated across all of the promotional materials and table setting. The redesign also includes a brand new look to the restaurant's exterior, which is maximized by the new clever logo.
This unique re-imagination of the restaurant's branding completes reinvents the dining experience.