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Artisan Seafood Branding

The Sitka Salmon Shares Packaging is Artfully Illustrated

— May 7, 2014 — Lifestyle
This artisan Sitka Salmon Shares packaging is the work of CODO Design. Based in the United States, CODO creates modern and artfully illustrated branding for the Community Supported Fishery that delivers fresh King, Coho and Sockeye salmon products from the heart of Sitka, Alaska.

The Sitka Salmon Share Box is one of the most important selling points of the seafood company's brand experience that reaches consumers located all over the American midwest. With their artful packaging, the company aims to provide their consumers with a visually bold keepsake they are sure to keep well after they have eaten their fish.

The product's entire box acts as a canvas that is used to communicate the idea of Wild Alaska along with the company's focus on sustainable practices. Each package portrays this message with blue inked fish illustrations and graphic typography.
Trend Themes
1. Artisan Packaging - The Sitka Salmon Shares packaging showcases the trend of artisan packaging, which adds value and visual appeal to products.
2. Brand Experience - Sitka Salmon Shares uses artful packaging to enhance their brand experience, creating a memorable and visually striking product for consumers.
3. Sustainable Messaging - The incorporation of blue inked fish illustrations and graphic typography communicates the trend of using packaging to highlight sustainability practices.
Industry Implications
1. Seafood - The Sitka Salmon Shares packaging demonstrates how the seafood industry can differentiate themselves through visually appealing and sustainable packaging.
2. Consumer Goods - Artisan packaging and brand experience showcased by Sitka Salmon Shares can be applicable to various consumer goods industries, enhancing their product offerings.
3. Design and Marketing - CODO Design's work on Sitka Salmon Shares packaging illustrates how the design and marketing industry can help businesses create visually bold and memorable branding.
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