Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Sitka Salmon Shares Use Smart Packaging as a Canvas for its Story

 - Feb 7, 2014
References: sitkasalmonshares & thedieline
Imagine the next time you order Alaskan salmon for an upcoming dinner party, it shows up in this sleek, visually aesthetic and smart packaging.

Designed by CODO Design for Sitka Salmon Shares, a Community Supported Fishery (CSF), the smart packaging for the share box is one of the most important marketing tools Sitka Salmon Shares focuses on. The company collaborated with CODO Design to make sure it was designed in a way that would make people want to share it with friends and keep it after the salmon is long gone.

The company also used its packaging as a canvas of sorts to highlight the sustainability focus and story of bringing responsibly-sourced seafood direct from small boat family fishermen in Southeast Alaska.

So join the community of conscious healthy eaters and sea conservationists by enjoying a yummy salmon steak guilt-free.