Gen Z expands knowledge beyond what's learned in school
Implications - Statistics say that 1 in every 3 teenagers have engaged in online learning independent from their academic curriculum. For Gen Z, self-education -- specifically in the digital realm -- is simply part and parcel with their social interactions. Thus, a wave of online tutorials in niche, yet useful areas can be seen. This helps to uncover more insight into the mysterious demographic.
Workshop Question - How are you empowering younger, self-taught demographics to practice autonomy?
Trend Themes
1. Self-education - The rise of self-education shows a shift away from traditional academic institutions and an increase in online tutorials in niche areas, creating opportunities for disruptive innovation in the education industry.
2. Social Media and Education - Appealing to younger generations' interests in social media to teach them important skills, such as coding and design, can help bridge the gender gap in the tech industry.
3. Online Learning Programs - The emergence of online programs that provide skills beyond traditional offerings open doors for innovation in empowering consumers towards self-sufficiency in niche areas such as, fashion design or web development.
Industry Implications
1. Education - The education industry should explore alternative methods to target younger generations and expand knowledge through tailor-made educational content.
2. Technology - The technology industry has a responsibility to tackle the gender gap problem by tapping into younger generations' interests and providing easier access to educational programs on various skillsets.
3. Retail - Retail businesses have an opportunity to tap into younger generations' desire for individuality and creativity by collaborating with digital content creators in creating DIY projects that resonate with Gen Z.
4 Featured, 36 Examples:
65,680 Total Clicks
Date Range:
Aug 15 — Aug 16
Trending:
Average
Consumer Insight Topics:
