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Curative Cosmetics

Southeast Asian cosmetics brands illuminate ancient healing herbs

Implications - Making excellent use of the abundance of fragrant herbs and plants native to the region, many beauty and skincare brands in Southeast Asia are illuminating ancient recipes in locally produced cosmetic solutions. Given the region's role as a global innovation hub for skincare, the influence of such formulations in Thailand, Indonesia and Malaysia can be seen in commercial applications internationally. This continued progression speaks to the North American consumer's fascination with ancient remedies and healing expertise passed down through generations.
Workshop Question - How can you tie your brand to local and traditional ideas, concepts, or products?
Trend Themes
1. Ancient Herbal Formulations - Southeast Asian cosmetics brands are utilizing locally produced and ancient recipes in cosmetic solutions.
2. Local and Natural Ingredients - Beauty brands are focusing on using locally sourced and 100% naturally derived ingredients.
3. Traditional Asian Beauty Routines - Brands are using thousands of years worth of Asian heritage in skincare ranges.
Industry Implications
1. Natural Cosmetics - The natural beauty industry could benefit from sourcing and utilizing locally sourced and 100% naturally derived ingredients.
2. Spa & Wellness - Hotels and spa destinations can offer more local spa & wellness options using ancient herbal formulations.
3. Luxury Beauty - The luxury beauty industry can provide more options for consumers wanting to use traditional Asian beauty routines.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 44 Examples:
144,102 Total Clicks
Date Range:
Nov 15 — Nov 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Symbolic Skincare Lines
Symbolic Skincare Lines
This Pre-Treatment Cleansing Oil Honors Ancient Asian Beauty Secreats
Facial oils have a number of purposes, from cleansing oil to moisturizing products. Bangkok-based beauty brand Harnn has a goal of preserving Thailand’s spa history by incorporating thousands... MORE
Luxurious Jasmine Skin Products
Luxurious Jasmine Skin Products
This Anti-Aging Skincare Range is Inspired by Thai Tradition
This anti-aging skin care line protects your skin from free radical damage. Based in Bangkok, Thai beauty brand Panpuri offers a number of award-winning collections, including their Jasmine Free... MORE
Luxe Rice Skin Care
Luxe Rice Skin Care
Thai Skin Care Brand Thann Combines National Secrets with High End Beauty
This Thai skin care brand combines luxury with natural products. Originally based in Bangkok, Thann is now a global company sharing national treasures like rice with the rest of the world. Their... MORE
Natural Thai Cosmetics
Natural Thai Cosmetics
Siam Botanicals Delivers a Range of Options That are 100% Naturally Derived
The owner of Siam Botanicals started the brands as a result of not being able to find natural alternatives within the Thai cosmetics market. Thus, the products found within the Siam Botanicals... MORE
Rice-Based Facial Oils
Rice-Based Facial Oils
This Organic Bran Oil is a Natural Anti-Aging Skin Care Alternative
Face oils are really having a moment right now, and while you have probably heard of jojoba and rosehip oil if you are passionate about skin care, rice bran oil is likely less familiar to you. Thai... MORE
Heritage Spa Products
Heritage Spa Products
The Harnn Jasmine Collection Honors the Past with Jasmine Essential Oil
In an effort to preserve Thailand’s spa heritage, beauty brand Harnn honors their Asian past with their holistic collections, including one infused with jasmine essential oil. Their natural... MORE
Fermented Tea Moisturizers
Fermented Tea Moisturizers
Juara's Facial Moisturizer Hydrates with Kombucha and Rice Brain Oil
Kombucha has long been revered for the healing properties it supplies in the form of a drink, but this facial moisturizer from Juara makes use of it for skin-healing. The beauty brand sources... MORE

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