Southeast Asian cosmetics brands illuminate ancient healing herbs
Implications - Making excellent use of the abundance of fragrant herbs and plants native to the region, many beauty and skincare brands in Southeast Asia are illuminating ancient recipes in locally produced cosmetic solutions. Given the region's role as a global innovation hub for skincare, the influence of such formulations in Thailand, Indonesia and Malaysia can be seen in commercial applications internationally. This continued progression speaks to the North American consumer's fascination with ancient remedies and healing expertise passed down through generations.
Workshop Question - How can you tie your brand to local and traditional ideas, concepts, or products?
Trend Themes
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Ancient Herbal Formulations — Southeast Asian cosmetics brands are utilizing locally produced and ancient recipes in cosmetic solutions.
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Local and Natural Ingredients — Beauty brands are focusing on using locally sourced and 100% naturally derived ingredients.
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Traditional Asian Beauty Routines — Brands are using thousands of years worth of Asian heritage in skincare ranges.
Industry Implications
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Natural Cosmetics — The natural beauty industry could benefit from sourcing and utilizing locally sourced and 100% naturally derived ingredients.
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Spa & Wellness — Hotels and spa destinations can offer more local spa & wellness options using ancient herbal formulations.
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Luxury Beauty — The luxury beauty industry can provide more options for consumers wanting to use traditional Asian beauty routines.
