Category
Fashion
Scaled Restraint
Trend cluster
Category
Curative
Cosmetics
Southeast Asian cosmetics brands illuminate ancient healing herbs.
3.2
Trend score
Trend
What is the Curative Cosmetics trend?
Curative Cosmetics: Making excellent use of the abundance of fragrant herbs and plants native to the region, many beauty and skincare brands in Southeast Asia are illuminating ancient recipes in locally produced cosmetic solutions. Given the region's role as a global innovation hub for skincare, the influence of such formulations in Thailand, Indonesia and Malaysia can be seen in commercial applications internationally. This continued progression speaks to the North American consumer's fascination with ancient remedies and healing expertise passed down through generations.
Trend themes
Themes within the Curative Cosmetics trend
Three behaviours holding the trend together01
Ancient Herbal Formulations
Southeast Asian cosmetics brands are utilizing locally produced and ancient recipes in cosmetic solutions.
02
Local and Natural Ingredients
Beauty brands are focusing on using locally sourced and 100% naturally derived ingredients.
03
Traditional Asian Beauty Routines
Brands are using thousands of years worth of Asian heritage in skincare ranges.
Industry implications
What the Curative Cosmetics trend means for industry
Where the trend changes the playbookFor
Natural Cosmetics
The natural beauty industry could benefit from sourcing and utilizing locally sourced and 100% naturally derived ingredients.
For
Spa & Wellness
Hotels and spa destinations can offer more local spa & wellness options using ancient herbal formulations.
For
Luxury Beauty
The luxury beauty industry can provide more options for consumers wanting to use traditional Asian beauty routines.
Workshop question
How can you tie your brand to local and traditional ideas, concepts, or products?
Trend signals
Trend signals for Curative Cosmetics
Trend score 3.2 out of 10, from popularity 52%, activity 37%, freshness 8%.
Popularity52%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Curative Cosmetics trend
7 featured examples from Nov 17 to Nov 21, 2015CategoryFashion
Symbolic Skincare Lines
This Pre-Treatment Cleansing Oil Honors Ancient Asian Beauty Secreats
The beauty industry can explore the incorporation of ancient Asian beauty secrets and naturopathy principles to innovate their skincare ranges.
CategoryFashion
Luxurious Jasmine Skin Products
This Anti-Aging Skincare Range is Inspired by Thai Tradition
Disruptive innovation opportunity: Integrate sustainable practices in the beauty and personal care industry to create environmentally-friendly products.
CategoryFashion
Luxe Rice Skin Care
Thai Skin Care Brand Thann Combines National Secrets with High End Beauty
Disruptive innovation opportunity: Incorporate national secrets and traditional ingredients into high-end skincare products to create a unique and luxurious brand.
CategoryFashion
Natural Thai Cosmetics
Siam Botanicals Delivers a Range of Options That are 100% Naturally Derived
Disruptive innovation opportunity: Incorporate natural ingredients and eco-friendly practices into the cosmetics industry to meet the growing demand for sustainable beauty product…
CategoryFashion
Rice-Based Facial Oils
This Organic Bran Oil is a Natural Anti-Aging Skin Care Alternative
Opportunity for organic skincare brands to leverage rice-based facial oils in their product lines.
CategoryFashion
Heritage Spa Products
The Harnn Jasmine Collection Honors the Past with Jasmine Essential Oil
Beauty and spa businesses can incorporate cultural heritage and holistic approaches to differentiate themselves in the market.
CategoryFashion
Fermented Tea Moisturizers
Juara's Facial Moisturizer Hydrates with Kombucha and Rice Brain Oil
Disruptive innovation opportunity: Creating innovative beauty products that leverage natural and culturally-inspired ingredients for improved skincare outcomes.
