The owner of Siam Botanicals started the brands as a result of not being able to find natural alternatives within the Thai cosmetics market. Thus, the products found within the Siam Botanicals lineup are all 100% naturally derived and are never tested on animals.
Everything from facial oils, to bath salts are available from Siam Botanicals that provide a relaxing, therapeutic approach to skincare rather than boasting too prominently about percentages and celebrities who use it.
Siam Botanicals recently launched a lineup of Thai cosmetics specifically for men, so while the brand is inherently focused on the female consumer, the brand is acknowledging the growing number of male shoppers looking for a holistic, natural approach to looking and feeling younger.
Why This Trend Is Growing
- Natural Cosmetics
- Disruptive innovation opportunity: Develop a line of natural cosmetics that cater to the needs and preferences of consumers seeking chemical-free alternatives.
- Gender-inclusive Beauty
- Disruptive innovation opportunity: Create a line of gender-inclusive beauty products that appeal to a diverse range of consumers.
- Therapeutic Skincare
- Disruptive innovation opportunity: Introduce skincare products that focus on therapeutic benefits, providing a holistic approach to self-care.
Industries Being Reshaped
- Cosmetics
- Disruptive innovation opportunity: Incorporate natural ingredients and eco-friendly practices into the cosmetics industry to meet the growing demand for sustainable beauty products.
- Beauty
- Disruptive innovation opportunity: Explore the potential of gender-inclusive beauty products to tap into new markets and attract a wider consumer base.
- Wellness
- Disruptive innovation opportunity: Combine skincare and wellness by developing products that offer therapeutic benefits and promote overall well-being.
