Stylized Transparency

Contemporary meat packaging offers stylized peeks at the product

Implications - Given that meat and meat-based products are likely to be a consumer's main source of protein, packaging efforts give a brand a competitive edge in an increasingly saturated market. As such, aesthetically pleasing package designs that keep meat products fresher longer and are characterized by die cut windows offer a glimpse of the quality of the product. Speaking to changing lifestyle trends and concerns around sustainable cultivation, such packaging solutions balance functional superiority with emotional reassurance.
SCORE 5.7
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220,728 Total Clicks
Feb 15 - Jun 16
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Featured Examples
Graphical Food Branding - This Contemporary Processed Meat Packaging Design Targets Millennials
SCORE 7.4
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SCORE 6.5
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Artisan Deli Meat Branding - This Example of Deli Meat Branding Hails from Ireland
SCORE 5.1
Warm 4,615 Clicks Pub: Feb 22, 16
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This Example of Deli Meat Branding Hails from Ireland
Flying Pig Ham provides a dynamic example of deli meat branding in its choice to appear artisanal and wholesome. Designed by Gerard Whelan of Brandcentral, the packaging concept for Flying Pig Ham... [More]
Ultra-Organic Packaged Meats - The Foster Farms Organic Chicken is Antibiotic-Free and Much More
SCORE 5.4
Warm 573 Clicks Pub: Jun 17, 16
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Supporting the clean eating movement, the Foster Farms Organic Chicken is formulated to be the ultimate option when it comes to choosing the freshest, most natural option in the meat case. 97% fat-... [More]
Exposed Vacuum-Sealed Meals - Marlees Nantucket Supreme Frozen Meals Have Restaurant Looks and Taste
SCORE 4
Mild 1,802 Clicks Pub: Jan 21, 16
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For many consumers, frozen meals are associated with being less nutritious and flavorful as traditional foods, but Marlees Nantucket Supreme meals look to change all that. Aside from being delicious,... [More]
Bold Australian Sausage Packaging - Hunsa Smallgoods Has Launched a Line of Premium Meat Sausages
SCORE 3.4
Mild 1,828 Clicks Pub: Feb 4, 16
Bold Australian Sausage Packaging
Hunsa Smallgoods Has Launched a Line of Premium Meat Sausages
Hunsa Smallgoods is an Australian brand producing premium pork and minced beef sausages that boasts an elegant packaging concept to match. Designed by Perth-based agency Dessein, the branding and... [More]
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