Category
Lifestyle
Assisted Choices
Trend cluster
Category
Stylized
Transparency
Contemporary meat packaging offers stylized peeks at the product.
4.4
Trend score
Trend
What is the Stylized Transparency trend?
Stylized Transparency: Given that meat and meat-based products are likely to be a consumer's main source of protein, packaging efforts give a brand a competitive edge in an increasingly saturated market. As such, aesthetically pleasing package designs that keep meat products fresher longer and are characterized by die cut windows offer a glimpse of the quality of the product. Speaking to changing lifestyle trends and concerns around sustainable cultivation, such packaging solutions balance functional superiority with emotional reassurance.
Trend themes
Themes within the Stylized Transparency trend
Three behaviours holding the trend together01
Die Cut Windows
Brands are incorporating die cut windows in meat packaging designs, offering a glimpse of the quality of the product and balancing functional superiority with emotional reassurance.
02
Contemporary Artisan Packaging
Contemporary artisan packaging targeting a younger market is becoming increasingly popular with brands producing processed meats and premium meat sausages.
03
Ultra-Organic Meat
The clean eating movement has given rise to ultra-organic meat offerings that are fat-free, free from antibiotics and come from free-range animals fed a vegetarian diet.
Industry implications
What the Stylized Transparency trend means for industry
Where the trend changes the playbookFor
Meat Packaging
Innovative solutions are needed within the meat packaging industry to create effective designs that balance emotional reassurance and functional superiority.
For
Clean Eating
The clean eating movement is driving demand for premium quality meat products that are organic, fat-free, free from antibiotics and synthetic fertilizers or pesticides.
For
Artisanal Food
The artisanal food industry is expanding into traditional meat products such as sausages and deli meats by offering premium organic offerings targeting a more demanding audience.
Workshop question
In what ways does your business tackle the consumer desire for transparency? How has that been reflected in your products or services?
Trend signals
Trend signals for Stylized Transparency
Trend score 4.4 out of 10, from popularity 55%, activity 68%, freshness 8%.
Popularity55%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Stylized Transparency trend
7 featured examples from Feb 5, 2015 to Jun 18, 2016CategoryLifestyle
Graphical Food Branding
This Contemporary Processed Meat Packaging Design Targets Millennials
The processed food industry can benefit from adopting new packaging designs to attract younger consumers.
CategoryEco
Raw Salmon Branding
Norwegian Fish Packaging is as Pure and Untreated as Its Contents
The use of untreated stock packaging and minimalistic designs present disruptive innovation opportunities for seafood brands that target health and eco-conscious consumers.
CategoryLifestyle
Artisan Deli Meat Branding
This Example of Deli Meat Branding Hails from Ireland
The deli meat industry can utilize innovative packaging and branding strategies to stand out and appeal to the evolving tastes of modern consumers.
CategoryLifestyle
Ultra-Organic Packaged Meats
The Foster Farms Organic Chicken is Antibiotic-Free and Much More
There is an opportunity to disrupt the traditional meat production industry by creating new ways to produce more organic, eco-friendly, and antibiotic-free meat products.
CategoryLifestyle
Exposed Vacuum-Sealed Meals
Marlees Nantucket Supreme Frozen Meals Have Restaurant Looks and Taste
The food and beverage industry can innovate by creating restaurant-quality frozen meals and transparent packaging.
CategoryLifestyle
Bold Australian Sausage Packaging
Hunsa Smallgoods Has Launched a Line of Premium Meat Sausages
Innovative packaging solutions for food brands to enhance the visual appeal and quality representation of their products.
CategoryLifestyle
Dapper Seafood Packaging
This Fish Packaging Design Aims to Meld Tradition with Modernity
This industry can explore innovative ways to merge traditional and modern elements in packaging designs to enhance brand image and attract customers.
