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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,138 more

Stylized Transparency

Contemporary meat packaging offers stylized peeks at the product

Implications - Given that meat and meat-based products are likely to be a consumer's main source of protein, packaging efforts give a brand a competitive edge in an increasingly saturated market. As such, aesthetically pleasing package designs that keep meat products fresher longer and are characterized by die cut windows offer a glimpse of the quality of the product. Speaking to changing lifestyle trends and concerns around sustainable cultivation, such packaging solutions balance functional superiority with emotional reassurance.
Workshop Question — In what ways does your business tackle the consumer desire for transparency? How has that been reflected in your products or services?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
360,257 Total Clicks
Date Range:
Feb 15 — Jun 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Graphical Food Branding
Graphical Food Branding
This Contemporary Processed Meat Packaging Design Targets Millennials
Creative firm Selters Design recently created a range of processed meat packaging for Norwegian brand Jan & Gisles. The designs are contemporary and champion the artisan aesthetic, while they... MORE
Raw Salmon Branding
Raw Salmon Branding
Norwegian Fish Packaging is as Pure and Untreated as Its Contents
This raw salmon branding strategy benefits from the common use of untreated stock as a sign of wholesome contents. Norwegian Salmon is sold as high quality seafood caught the northern oceanic region,... MORE
Artisan Deli Meat Branding
Artisan Deli Meat Branding
This Example of Deli Meat Branding Hails from Ireland
Flying Pig Ham provides a dynamic example of deli meat branding in its choice to appear artisanal and wholesome. Designed by Gerard Whelan of Brandcentral, the packaging concept for Flying Pig Ham... MORE
Ultra-Organic Packaged Meats
Ultra-Organic Packaged Meats
The Foster Farms Organic Chicken is Antibiotic-Free and Much More
Supporting the clean eating movement, the Foster Farms Organic Chicken is formulated to be the ultimate option when it comes to choosing the freshest, most natural option in the meat case. 97% fat-... MORE
Exposed Vacuum-Sealed Meals
Exposed Vacuum-Sealed Meals
Marlees Nantucket Supreme Frozen Meals Have Restaurant Looks and Taste
For many consumers, frozen meals are associated with being less nutritious and flavorful as traditional foods, but Marlees Nantucket Supreme meals look to change all that. Aside from being delicious,... MORE
Bold Australian Sausage Packaging
Bold Australian Sausage Packaging
Hunsa Smallgoods Has Launched a Line of Premium Meat Sausages
Hunsa Smallgoods is an Australian brand producing premium pork and minced beef sausages that boasts an elegant packaging concept to match. Designed by Perth-based agency Dessein, the branding and... MORE
Dapper Seafood Packaging
Dapper Seafood Packaging
This Fish Packaging Design Aims to Meld Tradition with Modernity
This fish packaging design is a functional way to communicate the brand’s dedication to the traditional cooking methods of the product. The Peetri Lõheäri brand of seafood was given a... MORE

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