Maternity collections offer cost-effective options for expectant moms
Implications - In addition to becoming increasingly fashion-forward, maternity apparel is now becoming more affordable. Expectant moms are turning to options such as rental services or multifaceted garments in order to access the clothing and styles they want, for a fraction of the cost. The changing retail landscape speaks to the desires of Millennial consumers who recognize large-scale life events, such as pregnancy, as an opportunity to expand their personal brand.
Workshop Question - How can your services or products fit into individual consumers' self-curated personal brands?