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Bargain Maternity

Maternity collections offer cost-effective options for expectant moms

Implications - In addition to becoming increasingly fashion-forward, maternity apparel is now becoming more affordable. Expectant moms are turning to options such as rental services or multifaceted garments in order to access the clothing and styles they want, for a fraction of the cost. The changing retail landscape speaks to the desires of Millennial consumers who recognize large-scale life events, such as pregnancy, as an opportunity to expand their personal brand.
Workshop Question - How can your services or products fit into individual consumers' self-curated personal brands?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 18 Examples:
66,499 Total Clicks
Date Range:
Nov 15 — Mar 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

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