Category
Lifestyle
Assisted Choices
Trend cluster
Category
Bargain
Maternity
Maternity collections offer cost-effective options for expectant moms.
3.2
Trend score
Trend
What is the Bargain Maternity trend?
Bargain Maternity: In addition to becoming increasingly fashion-forward, maternity apparel is now becoming more affordable. Expectant moms are turning to options such as rental services or multifaceted garments in order to access the clothing and styles they want, for a fraction of the cost. The changing retail landscape speaks to the desires of Millennial consumers who recognize large-scale life events, such as pregnancy, as an opportunity to expand their personal brand.
Trend themes
Themes within the Bargain Maternity trend
Three behaviours holding the trend together01
Affordable Maternity Collections
Retailers are making maternity clothing collections increasingly accessible to more consumers, addressing a growing demand for more affordable options.
02
Multifaceted Maternity Bras
Designers are integrating multifaceted features such as adjustable straps and removable foam pads into maternity bras, catering to the needs of women whose bodies are constantly changing during their pregnancy and postpartum phases.
03
Expanding Maternity Activewear
Maternity activewear with expanding and shrinking components is beginning to emerge in the market, empowering moms-to-be to stay active even during pregnancy.
Industry implications
What the Bargain Maternity trend means for industry
Where the trend changes the playbookFor
Fashion Retail
As more retailers address growing demand for affordable maternity clothing, fashion companies can expand their market share by implementing affordable lines of clothing for all types of customers.
For
Athletic Apparel
Athletic apparel designers can start crafting maternity lines with more functional features and flexible design features to better accommodate the needs of pregnant women who are active
For
Baby Product Retailers
Retailers can explore opportunities to produce multifaceted, ergonomic and practical baby products that can simultaneously function as clothing and nursing accessories, in order to respond to the growing demand for affordable maternity clothing and accessories.
Workshop question
How can your services or products fit into individual consumers' self-curated personal brands?
Trend signals
Trend signals for Bargain Maternity
Trend score 3.2 out of 10, from popularity 46%, activity 43%, freshness 8%.
Popularity46%
Activity43%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Bargain Maternity trend
5 featured examples from Nov 12, 2015 to Mar 3, 2016CategoryFashion
Multifaceted Maternity Bras
This Cake Maternity Bra Transitions from Pregnancy to Nursing
The maternity fashion industry can explore the potential of designing multiuse maternity wear that adapts to the changing needs of expectant and nursing mothers.
CategoryFashion
Stylish Nursing Sleepwear
The Amoralia Seamless Nursing Nightdress Works Throughout Pregnancy
Disruptive innovation opportunities in the fashion industry to develop stylish and comfortable clothing options for pregnant and nursing women.
CategoryFashion
Unlimited Maternity Rentals
Le Tote Offers Flexible Subscriptions of Maternity Clothing for Women
Disruptive innovation opportunity: Explore the potential of on-demand subscription services for clothing and accessories.
CategoryFashion
Expanding Maternity Activewear
The Ingrid & Isabel Active Side Zip Jacket Grows with the Wearer
The maternity fashion industry has the potential to disrupt traditional maternity clothing by introducing designs that are adaptable, functional, and versatile for women during an…
CategoryLife-Stages
Affordable Maternity Collections
Prices for Asda's Nursing Nightwear Range Begin at £2
Retailers can offer affordable and stylish maternity collections that cater to all body shapes and sizes, leveraging sustainable clothing options
