Maternity collections offer cost-effective options for expectant moms
Implications - In addition to becoming increasingly fashion-forward, maternity apparel is now becoming more affordable. Expectant moms are turning to options such as rental services or multifaceted garments in order to access the clothing and styles they want, for a fraction of the cost. The changing retail landscape speaks to the desires of Millennial consumers who recognize large-scale life events, such as pregnancy, as an opportunity to expand their personal brand.
Workshop Question - How can your services or products fit into individual consumers' self-curated personal brands?
Trend Themes
1. Affordable Maternity Collections - Retailers are making maternity clothing collections increasingly accessible to more consumers, addressing a growing demand for more affordable options.
2. Multifaceted Maternity Bras - Designers are integrating multifaceted features such as adjustable straps and removable foam pads into maternity bras, catering to the needs of women whose bodies are constantly changing during their pregnancy and postpartum phases.
3. Expanding Maternity Activewear - Maternity activewear with expanding and shrinking components is beginning to emerge in the market, empowering moms-to-be to stay active even during pregnancy.
Industry Implications
1. Fashion Retail - As more retailers address growing demand for affordable maternity clothing, fashion companies can expand their market share by implementing affordable lines of clothing for all types of customers.
2. Athletic Apparel - Athletic apparel designers can start crafting maternity lines with more functional features and flexible design features to better accommodate the needs of pregnant women who are active
3. Baby Product Retailers - Retailers can explore opportunities to produce multifaceted, ergonomic and practical baby products that can simultaneously function as clothing and nursing accessories, in order to respond to the growing demand for affordable maternity clothing and accessories.
5 Featured, 18 Examples:
78,186 Total Clicks
Date Range:
Nov 15 — Mar 16
Trending:
Average
Consumer Insight Topics:
