Ritualized Sophistication

Asian cosmetics reference cultural practices for sophistication

Implications - As the Southeast Asian population ages with a greater consciousness around health and beauty, they increasingly turn to high-end cosmetic products. Many skincare brands are premiumizing their offerings, not necessarily through ingredients, but by associating their products with elaborate, apothecary-inspired rituals and long-held cultural practices. This shift demonstrates that historical references can be transformed to communicate luxury and sophistication.

Workshop Question - What rituals could you create around your brand to engage consumers on a more aspirational level?
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Featured Examples
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