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Ritualized Sophistication

Asian cosmetics reference cultural practices for sophistication

Implications - As the Southeast Asian population ages with a greater consciousness around health and beauty, they increasingly turn to high-end cosmetic products. Many skincare brands are premiumizing their offerings, not necessarily through ingredients, but by associating their products with elaborate, apothecary-inspired rituals and long-held cultural practices. This shift demonstrates that historical references can be transformed to communicate luxury and sophistication.
Workshop Question - What rituals could you create around your brand to engage consumers on a more aspirational level?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 22 Examples:
101,644 Total Clicks
Date Range:
Nov 15 — Nov 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

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