Category
Lifestyle
Assisted Choices
Trend cluster
Category
Carnal
Cosmetics
Cosmetics turn to animal byproducts for potency and exoticism.
4.1
Trend score
Trend
What is the Carnal Cosmetics trend?
Carnal Cosmetics: The North American consumer has been historically intrigued by seemingly exotic ingredients sourced from the Eastern world. As such, many Asian beauty brands are infusing their offerings with potent, yet little-known, animal byproducts in order to communicate the effectiveness of their product, as well as lend it a sense of novelty for overseas consumers.
Trend themes
Themes within the Carnal Cosmetics trend
Three behaviours holding the trend together01
Exotic Animal Byproducts
Asian beauty brands are infusing animal byproducts such as snake venom and crocodile oil into their cosmetic products to showcase their effectiveness and novelty for overseas consumers.
02
Milk-based Cosmetics
Milk-based cosmetics are becoming popular in the market due to the unique benefits they provide, such as superior moisturizing properties and exceptional skin-boosting benefits.
03
Natural Ingredient Cosmetics
The use of natural ingredients in cosmetics, such as animal byproducts and essential oils, is on the rise due to their unique skin benefits and eco-friendly properties.
Industry implications
What the Carnal Cosmetics trend means for industry
Where the trend changes the playbookFor
Cosmetics
Cosmetics companies can leverage exotic animal byproducts, milk-based ingredients, and natural ingredients to create innovative products offering unique skin benefits.
For
Animal Farming
Animal farming companies can explore the use of animal byproducts such as crocodile oil to create sustainable and eco-friendly products that appeal to the cosmetics industry.
For
Eco-friendly Products
There is an opportunity for businesses to tap into the growing consumer demand for eco-friendly products by using natural and sustainable ingredients in their products.
Workshop question
What can your brand do to surprise & delight your consumers? What outside-the-box things can you try?
Trend signals
Trend signals for Carnal Cosmetics
Trend score 4.1 out of 10, from popularity 64%, activity 52%, freshness 8%.
Popularity64%
Activity52%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Carnal Cosmetics trend
4 featured examples from Mar 10 to Dec 17, 2015CategoryFashion
Venom-Based Cosmetic Serums
The SNAILWHITE Syn-Ake Mist is a Skin-Firming Serum from Malaysia
The skincare industry can leverage the power of synthetic proteins and animal enzymes to create eco-friendly and cruelty-free alternatives to traditional anti-aging products.
CategoryFashion
Bizarre Mammal Lotions
Hippo Milk Body Lotion Uses Actual Hippo Milk as Its Main Ingredient
Incorporating unconventional ingredients in beauty and skincare products such as hippo milk in Hippo Milk Body Lotion can differentiate brands and appeal to unique consumers.
CategoryFashion
Crocodile Oil Balms
Kwena's Crocodile Oil Product is Rich in Healing Properties
The beauty and skincare industry can leverage the use of natural ingredients like crocodile oil to create innovative and effective products.
CategoryEco
Carabao Milk Soaps
This Soap is Made from the Milk of a Domestic Water Buffalo
Developing natural and luxurious skincare products incorporating unique ingredients like carabao milk.
