Cosmetics turn to animal byproducts for potency and exoticism
Implications - The North American consumer has been historically intrigued by seemingly exotic ingredients sourced from the Eastern world. As such, many Asian beauty brands are infusing their offerings with potent, yet little-known, animal byproducts in order to communicate the effectiveness of their product, as well as lend it a sense of novelty for overseas consumers.
Workshop Question - What can your brand do to surprise & delight your consumers? What outside-the-box things can you try?
Trend Themes
1. Exotic Animal Byproducts - Asian beauty brands are infusing animal byproducts such as snake venom and crocodile oil into their cosmetic products to showcase their effectiveness and novelty for overseas consumers.
2. Milk-based Cosmetics - Milk-based cosmetics are becoming popular in the market due to the unique benefits they provide, such as superior moisturizing properties and exceptional skin-boosting benefits.
3. Natural Ingredient Cosmetics - The use of natural ingredients in cosmetics, such as animal byproducts and essential oils, is on the rise due to their unique skin benefits and eco-friendly properties.
Industry Implications
1. Cosmetics - Cosmetics companies can leverage exotic animal byproducts, milk-based ingredients, and natural ingredients to create innovative products offering unique skin benefits.
2. Animal Farming - Animal farming companies can explore the use of animal byproducts such as crocodile oil to create sustainable and eco-friendly products that appeal to the cosmetics industry.
3. Eco-friendly Products - There is an opportunity for businesses to tap into the growing consumer demand for eco-friendly products by using natural and sustainable ingredients in their products.
